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Stuart Landesberg's Plan to Save the American West from Wildfires

Stuart Landesberg's Plan to Save the American West from Wildfires

More or Less · Oct 31, 2025

Seneca CEO Stuart Landesberg on using autonomous drone strike teams to fight wildfires early, tackling a trillion-dollar problem with new tech.

Seneca's Drones Target Fires at the "Couple Hundred Square Feet" Stage, Not Megafires

The strategic advantage isn't fighting huge blazes, but extinguishing fires within the first 10-20 minutes when they are small and manageable. This prevents the exponential growth that leads to megafires, a concept often missed due to media's focus on large-scale disasters.

Stuart Landesberg's Plan to Save the American West from Wildfires thumbnail

Stuart Landesberg's Plan to Save the American West from Wildfires

More or Less·4 months ago

Autonomous Drones Overcome Firefighting's Biggest Weakness: Nighttime Operations

A critical vulnerability in firefighting is that most aerial operations cease at night due to pilot safety risks, allowing fires to grow unchecked. Autonomous aircraft, using sensors like LiDAR, can operate 24/7, closing this dangerous operational gap and preventing significant overnight fire spread.

Stuart Landesberg's Plan to Save the American West from Wildfires thumbnail

Stuart Landesberg's Plan to Save the American West from Wildfires

More or Less·4 months ago

Seneca's Founder Aims for Peak Valuation Multiple in Year 20, Not During Early Hype Cycles

A strategy for durable company-building is to aim for an enterprise value multiple that is highest in year 20. This long-term perspective focuses on the immense power of late-stage compounding growth and insulates the company from the volatility of short-term capital markets and technology hype.

Stuart Landesberg's Plan to Save the American West from Wildfires thumbnail

Stuart Landesberg's Plan to Save the American West from Wildfires

More or Less·4 months ago

True Mission-Driven Founders Reject CEO Offers to Retain Mission-Setting Control

Seneca's founder turned down lucrative offers to run larger companies. For him, the unique, "insanely gratifying" value of founding is the ability to create the mission from scratch and dedicate his life force to a specific desired change in the world, a power not available in an existing CEO role.

Stuart Landesberg's Plan to Save the American West from Wildfires thumbnail

Stuart Landesberg's Plan to Save the American West from Wildfires

More or Less·4 months ago

Seneca's 'Amor Fati' Culture Turns Catastrophic Drone Crashes into Product Breakthroughs

Seneca's culture is rooted in the Stoic philosophy of "Amor Fati" (love your fate). When an early drone prototype burst into flames during a test, the team viewed it not as a disaster but as the "best thing that ever happened," providing critical data and fueling a period of intense, "revenge building."

Stuart Landesberg's Plan to Save the American West from Wildfires thumbnail

Stuart Landesberg's Plan to Save the American West from Wildfires

More or Less·4 months ago

Seneca Intentionally Limits Early Drone Production to Avoid 'Cannibalizing' Future Models

Hardware companies face a unique challenge: scaling too fast means you cannot deploy a vastly superior V2 because you are busy supporting V1. Seneca plans to limit initial deployments to gather crucial feedback without getting locked into manufacturing and supporting an obsolete product platform.

Stuart Landesberg's Plan to Save the American West from Wildfires thumbnail

Stuart Landesberg's Plan to Save the American West from Wildfires

More or Less·4 months ago

Fire Service Tech Lags Due to Fragmentation, Lacking a Central R&D Body Like DARPA

Unlike national defense, which benefits from centralized R&D from organizations like DARPA, the U.S. fire service is highly fragmented across 20,000 independent departments. This structure has historically stifled the adoption of advanced technology, creating an opportunity for private companies to fill the innovation gap.

Stuart Landesberg's Plan to Save the American West from Wildfires thumbnail

Stuart Landesberg's Plan to Save the American West from Wildfires

More or Less·4 months ago