/
© 2026 RiffOn. All rights reserved.

Get your free personalized podcast brief

We scan new podcasts and send you the top 5 insights daily.

  1. The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
  2. Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend
Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Oct 14, 2026

Treasure AI COO/CFO Dan Weirich reveals how to govern AI spend, transition to outcome-based pricing, and align product with marketing.

Real-Time AI Generation Creates Massive Unnecessary Costs for Low-Frequency Business Needs

Generating real-time reports with AI can incur exorbitant expenses for insights that teams only inspect periodically. Treasure AI discovered a single real-time reporting workflow cost $450,000 despite only providing weekly or monthly utility. Aligning generation cadence with actual consumption prevents significant operational waste.

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend thumbnail

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·11 days ago

Allocate AI Budgets Directly to Business Units to Prevent Runaway Token Costs

Centralized experimentation causes corporate AI budgets to deplete rapidly when no single department is held accountable. Treasure AI exhausted its annual AI budget early because usage lacked clear departmental owners. Pushing all token and AI costs directly onto departmental P&Ls enforces fiscal discipline across teams.

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend thumbnail

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·11 days ago

Merge Marketing Under Product to Eliminate Friction in Fast-Moving AI Organizations

Rapid product iterations in AI make traditional gaps between marketing and technical teams costly. Treasure AI collapsed marketing underneath the product organization to mirror how closely the functions now interlock. Consolidating leadership reduces bureaucratic escalations and ensures outward messaging moves at the speed of software releases.

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend thumbnail

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·11 days ago

Owning the Entire Tech Stack Enables Vendors to Offer Outcome-Based Pricing Models

Transitioning enterprise software contracts to outcome-based metrics requires full control over underlying operational costs. Treasure AI maintains its proprietary technology down through the database layer without relying on external platforms. This independence removes third-party margin constraints, allowing them to price software purely on delivered customer value.

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend thumbnail

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·11 days ago

Software Companies Should Value Revenue Growth Rate Nearly Three Times Over Profitability

Executive capital allocation should heavily favor top-line expansion because saving money is entirely internal and controllable. Securing paying customers requires external counterparties, making organic growth significantly harder to achieve. Consequently, each percentage point of revenue growth delivers two to three times the enterprise value of profit margin.

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend thumbnail

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·11 days ago

AI Developer Productivity Can Reduce Engineering Headcount Needs Below Projected Budgets

Deploying AI coding assistants can generate up to tenfold productivity increases within engineering teams. Because individual developers produce significantly more output, organizations require fewer technical hires to hit development targets. This efficiency can leave software companies spending well below their projected R&D headcount budgets.

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend thumbnail

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX·11 days ago