LinkedIn has shifted its competitor analytics tool, which allows tracking of up to nine competitors, into its $99/month Premium Company Page subscription. This forces businesses reliant on this B2B data to upgrade, signaling a broader platform trend of monetizing valuable analytics features.
While LinkedIn will use user data for AI training, the ability to opt out is not a one-time choice tied to a deadline. Users can change this privacy setting at any point in the future, ensuring they retain ongoing control over how their data is used for developing AI models.
Moving beyond basic attribution, LinkedIn's new Conversion Lift Testing tool measures the causal impact of campaigns. It compares conversions between an ad-exposed group and a control group that saw no ads, allowing marketers to determine the true incremental value generated by their advertising.
To attract small businesses, LinkedIn is simplifying its ad platform with features like AI-powered ad drafting, streamlined audience creation, and creative integrations with Canva. The platform also introduced a 'one-hour launch plan' to lower the barrier to entry for users without dedicated ad expertise.
Social Media Examiner is launching its first AI conference by including it free with tickets to its established Social Media Marketing World event. This strategy leverages an existing audience to launch a new brand, while a lower-priced standalone ticket creates a new entry point for AI-focused attendees.