Facebook is testing a limit of two organic link posts per month for non-verified professional accounts. This isn't about improving content quality but is a strategic move to drive adoption of its Meta Verified subscription service and create a new revenue stream.

By paying a creator a flat monthly fee (e.g., $900) for daily posts, brands can achieve a cost per thousand impressions (CPM) of around $2. This is a significant discount compared to the average $6 CPM on platforms like Facebook, representing a major marketing arbitrage opportunity.

For new brands, directly allocating advertising budgets to platforms like Meta can yield a better return than hiring traditional ad agencies. These platforms' powerful algorithms and reach can develop more effective campaigns than human-led creative teams, democratizing access to high-quality advertising.

Facebook is testing limiting links for non-verified accounts to push Meta Verified subscriptions. Experts suggest this is a revenue play, and for most businesses, that money is better spent on ads. The long-standing best practice of placing links in the first comment remains the recommended approach.

Social platforms want to acquire new advertisers. By boosting your best-performing organic posts with micro-budgets (even just $5), you can achieve disproportionately large reach as platforms "make it rip" to encourage future spending. Don't boost underperforming content.

Instead of large ad spends, marketers can achieve disproportionately high reach by applying very small budgets—as little as $5 on YouTube—to boost organic posts that are already showing traction. This tactic is effective across multiple platforms.

Identify your best-performing organic content based on reach and engagement. Slightly tweak this pre-validated creative by adding performance elements like a discount code, then run it as a paid ad. This method will consistently outperform traditional A/B tested ads and reduce wasted media spend.

While Meta promotes benefits like increased reach for its Verified subscription, the most tangible value, especially at higher price tiers ($150-$500/month), is access to human support via phone. For most marketers, the performance benefits do not justify the cost compared to direct ad spend.

Instead of paying for Meta Verified, marketers can effectively drive traffic by placing links in the first comment. Additionally, Stories and Messenger automations are highly recommended, underutilized channels for link sharing that circumvent new restrictions on feed posts.