Facing Nvidia's near-total capture of AI data center revenue growth since 2022, AMD CEO Lisa Su made a "bet the farm" move. By granting OpenAI warrants for up to 10% of AMD, she aims to secure a critical design win for their next-gen chip, validating it as a viable competitor to Nvidia.

Meta is deprioritizing its custom silicon program, opting for large orders of AMD's chips. This reflects a broader trend among hyperscalers: the urgent need for massive, immediate compute power is outweighing the long-term strategic goal of self-sufficiency and avoiding the "Nvidia tax."

Unlike Apple's high-margin hardware strategy, Meta prices its AR glasses affordably. Mark Zuckerberg states the goal is not to profit from the device itself but from the long-term use of integrated AI and commerce services, treating the hardware as a gateway to a new service-based ecosystem.

To outcompete Apple's upcoming smart glasses, Meta might integrate superior third-party AI models like Google's Gemini. This pragmatic strategy prioritizes establishing its hardware as the dominant "operating system" for AI, even if it means sacrificing control over the underlying model.

Tech giants often initiate custom chip projects not with the primary goal of mass deployment, but to create negotiating power against incumbents like NVIDIA. The threat of a viable alternative is enough to secure better pricing and allocation, making the R&D cost a strategic investment.

Meta's massive, multi-billion dollar deal for millions of Nvidia GPUs signifies a strategic pivot. After pursuing custom silicon and AMD partnerships to avoid the 'Nvidia tax,' Meta is now committing to Nvidia for the foreseeable future. This move aims to secure a dominant supply of leading AI chips at world-leading scale, prioritizing performance and availability over cost diversification.

NVIDIA's multi-billion dollar deals with AI labs like OpenAI and Anthropic are framed not just as financial investments, but as a form of R&D. By securing deep partnerships, NVIDIA gains invaluable proximity to its most advanced customers, allowing it to understand their future technological needs and ensure its hardware roadmap remains perfectly aligned with the industry's cutting edge.

For leading AI labs like Anthropic and OpenAI, the primary value from cloud partnerships isn't a sales channel but guaranteed access to scarce compute and GPUs. This turns negotiations into a complex, symbiotic bundle covering hardware access, cloud credits, and revenue sharing, where hardware is the most critical component.

OpenAI's deal structures highlight the market's perception of chip providers. NVIDIA commanded a direct investment from OpenAI to secure its chips (a premium). In contrast, AMD had to offer equity warrants to OpenAI to win its business (a discount), reflecting their relative negotiating power.