The online relationship between the US and China involves mutual caricature. Chinese users see a US defined by crime and homelessness, while US users see a hyper-modern, problem-free China. Both sides are consuming and obsessed with highly skewed imagery of the other.

Online, there is 'Cool China'—a futuristic, creative nation—and 'Real China,' which includes youth unemployment and economic struggles. Western audiences overwhelmingly consume the former, filtering out the grim realities that circulate within China's own internet.

Social media platform Weibo outcompeted rivals not with better features, but by being more effective at censoring content during political unrest in 2009. While other platforms were shut down by the government, Weibo's adeptness at content moderation ensured its survival and subsequent market dominance.

The "Chinamaxxing" cultural trend has two distinct streams: the consumption of authentic short-form videos from China showing daily life, and Western-produced content where creators parody or adopt these Chinese aesthetics, like Tai Chi or drinking Qingdao beer.

Young Westerners, facing narratives of economic decline, are drawn to Chinese content that depicts functionality, stability, and affordable pleasures. This imagery offers a compelling alternative to their perception of the struggling American dream.

The Chinese censorship ecosystem intentionally avoids clear red lines. This vagueness forces internet platforms and users to over-interpret rules and proactively self-censor, making it a more effective control mechanism than explicit prohibitions.

The online portrayal of China has fundamentally changed. A decade ago, it was dominated by content from Western expatriates. Post-COVID, this has been largely replaced by content from Chinese nationals, shifting the perspective and control of the narrative to local creators.

China's cultural influence spreads mainly through 'lowbrow' short-form content, not prestige films. Unlike movies with long production cycles, short videos can be created and distributed in minutes, enabling rapid, trend-responsive cultural transmission that high art cannot match.

Internet platforms like Weibo don't merely react to government censorship orders. They often act preemptively, scrubbing potentially sensitive content before receiving any official directive. This self-censorship, driven by fear of punishment, creates a more restrictive environment than the state explicitly demands.