Leaders often feel pressured to act, creating 'motion' simply to feel productive. True 'momentum,' however, is built by first stepping back to identify the *right* first step. This ensures energy is directed towards focused progress on core challenges, not just scattered activity.

When pivoting, trying to bring everyone along creates drag. The more effective strategy is to treat the change like an insurgency: identify believers, add weight to their efforts, and help them succeed. Their momentum becomes the charismatic force that aligns the rest of the company, pulling people along rather than pushing them.

Before trying to persuade people, identify the overlap between the necessary changes ('what's required') and what your team already wants to improve ('what's desired'). By starting in this intersection, you tap into latent motivation, creating immediate momentum without having to overcome resistance first.

Leaders often treat trust as a delicate, slow-to-build asset. A more effective mindset is to see trust as something constantly in motion—being built, broken, and rebuilt through daily actions. This allows for deliberate, faster course correction when trust erodes.

Contrary to the popular bottoms-up startup ethos, a top-down approach is crucial for speed in a large organization. It prevents fragmentation that arises from hundreds of teams pursuing separate initiatives, aligning everyone towards unified missions for faster, more coherent progress.

Teams often fail not because their ideas are wrong, but because they execute the right things in the wrong order. Effective leadership is about correctly sequencing decisions and phases—for example, ensuring clarity comes before speed, and speed comes before scaling. Getting the order right makes execution dramatically easier.

One of the most effective ways to build trust and demonstrate a senior, company-first mindset is to proactively kill your own initiatives. This shows you share the same incentives as leadership—optimizing for company outcomes, not just protecting your own projects and accumulating resources.

Instead of tackling a massive six-month project, new PMs should focus on low-lift, high-impact wins. Shipping quickly builds trust and credibility with stakeholders much faster than aiming for perfection on a long-term initiative, which can leave a new PM 'walking on eggshells' until launch.

To overcome organizational resistance to change, don't try to convert everyone at once. Instead, identify early adopters—or 'co-conspirators'—build successful pilot projects with them, and then use powerful storytelling to broadcast these wins, creating pull from the rest of the company.