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When a surprise hit show emerged, Hasbro leveraged AI design tools and 3D printing to create high-fidelity product pitches within days. This speed gave them a critical advantage over competitors in the fast-moving licensing negotiation.

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Instead of personally answering questions from over 20 stakeholders, OneMind's CEO directed them to their AI agent, "Mindy." This allowed for asynchronous, instant information retrieval, dramatically accelerating the complex enterprise sales cycle.

AI tools democratize prototyping, but their true power is in rapidly exploring multiple ideas (divergence) and then testing and refining them (convergence). This dramatically accelerates the creative and validation process before significant engineering resources are committed.

AI tools can synthesize a broad trend (cozy gaming) and a target audience (Gen Z women) into a concrete brand concept, complete with a name like 'Cloud Key,' a mission statement, specific product features, and visual mockups.

AI tools allow for incredibly fast turnarounds, enabling brands to create ads that are timely and specific to current events, like the NBA Finals. This is impossible with traditional, long-lead-time production cycles.

After a sales pitch to a major influencer failed, a 10X engineer built a working version of the proposed app in just four hours. Putting the functional product directly in the influencer's hands immediately vaulted 10X back to the top of their list, demonstrating that rapid AI-enabled prototyping is a powerful sales tool.

Flexport CEO Ryan Peterson created a compelling, fully AI-generated Super Bowl-style ad without buying airtime. This demonstrates that agencies will soon need to produce complete AI-generated V1 ads for client pitches, moving beyond simple scripts or storyboards to showcase concepts more vividly and efficiently.

Hasbro has trained AI models on its IP to act as character co-designers. These AI personas provide feedback on product concepts, helping human designers ensure that new toys remain authentic to the character's personality and lore.

Hasbro liberally licenses IP in markets like China and treats its partners' work as market research. Successful local innovations, like a $400M My Little Pony trading card business, then inform Hasbro's global product strategy.

Traditionally, building software required deep knowledge of many complex layers and team handoffs. AI agents change this paradigm. A creator can now provide a vague idea and receive a 60-70% complete, working artifact, dramatically shortening the iteration cycle from months to minutes and bypassing initial complexities.

Hasbro estimates AI will save over a million man-hours per year. The strategy isn't to cut costs but to reallocate that saved time from tedious, operational work to more creative and customer-facing activities that drive growth.

Hasbro Won a Netflix Licensing Deal by Using AI to Pitch Products in Days | RiffOn