AI tools allow for incredibly fast turnarounds, enabling brands to create ads that are timely and specific to current events, like the NBA Finals. This is impossible with traditional, long-lead-time production cycles.
To move beyond solo creation and produce high-quality AI video at scale, adopt a structured workflow with five core roles: writer, director, cinematographer, animator, and editor. This mirrors traditional animation and allows for collaboration and specialization.
AI motion control and voice synthesis will allow a single actor to perform as multiple characters of different ages and genders. This shifts the core skill of acting from physical appearance to vocal range and versatility, similar to voiceover work for video games.
Incumbent brands often face backlash for using AI in ads for 'sacred' campaigns, as audiences have strong expectations. Challenger brands, however, can leverage AI to create novel, surprising content that defines their image without violating established norms.
If a cut between two wide shots in an AI video feels jarring, create a bridging shot. Take a screenshot of the last frame of the first clip, upload it to an AI tool, and prompt it to generate an upscaled close-up of the subject to smooth the transition.
Instead of writing prompts from scratch, upload visual references (like a mood board) to ChatGPT. Ask it to describe the visual qualities and language of the images, then use that output as a detailed prompt for AI image generators to replicate the desired style.
Instead of betting hundreds of millions on a single blockbuster, studios can use AI to drastically lower production costs. This enables a 'go wider' strategy, funding numerous smaller projects based on 'B-tier' IP like Warhammer, de-risking their content portfolio.
Tools like Kling 2.6 allow any creator to use 'Avatar'-style performance capture. By recording a video of an actor's performance, you can drive the expressions and movements of a generated AI character, dramatically lowering the barrier to creating complex animated films.
To maintain visual consistency across an action sequence, instruct your AI image generator to create a 2x2 grid showing four distinct moments from the same scene. This ensures lighting and characters remain constant. You can then crop and animate each quadrant as separate shots.