Past tech solutions for fragmented industries like logistics often failed because they required universal adoption of a new platform. AI can succeed by meeting users in their existing, messy channels—email, texts, calls. It automates work within current workflows rather than forcing a difficult behavioral change, lowering adoption barriers.

Data from RAMP indicates enterprise AI adoption has stalled at 45%, with 55% of businesses not paying for AI. This suggests that simply making models smarter isn't driving growth. The next adoption wave requires AI to become more practically useful and demonstrate clear business value, rather than just offering incremental intelligence gains.

C-suites are more motivated to adopt AI for revenue-generating "front office" activities (like investment analysis) than for cost-saving "back office" automation. The direct, tangible impact on making more money overcomes the organizational inertia that often stalls efficiency-focused technology deployments.

Software engineering is a prime target for AI because code provides instant feedback (it works or it doesn't). In contrast, fields like medicine have slow, expensive feedback loops (e.g., clinical trials), which throttles the pace of AI-driven iteration and adoption. This heuristic predicts where AI will make the fastest inroads.

Despite rapid software advances like deep learning, the deployment of self-driving cars was a 20-year process because it had to integrate with the mature automotive industry's supply chains, infrastructure, and business models. This serves as a reminder that AI's real-world impact is often constrained by the readiness of the sectors it aims to disrupt.

To get mainstream users to adopt AI, you can't ask them to learn a new workflow. The key is to integrate AI capabilities directly into the tools and processes they already use. AI should augment their current job, not feel like a separate, new task they have to perform.

The slow adoption of AI isn't due to a natural 'diffusion lag' but is evidence that models still lack core competencies for broad economic value. If AI were as capable as skilled humans, it would integrate into businesses almost instantly.

Ramp's AI index shows paid AI adoption among businesses has stalled. This indicates the initial wave of adoption driven by model capability leaps has passed. Future growth will depend less on raw model improvements and more on clear, high-ROI use cases for the mainstream market.

For investors and builders, the key variable isn't the final market penetration of AI. It's the timeline. A 3-year adoption curve requires a vastly different strategy, team, and funding model than a 30-year one, making speed the most critical metric for strategic planning.