The modern concentration of media power isn't a recent phenomenon. It was formalized during WWII when the Pentagon centralized control over radio, print, and Hollywood for propaganda purposes. This government-media relationship persisted and expanded through Cold War intelligence operations like Project Mockingbird.

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The MAGA movement didn't spontaneously arise with Donald Trump. It was the result of a decade-long media strategy by figures like Rupert Murdoch. By acquiring and synchronizing messaging across AM radio stations and Sinclair Broadcasting's local news networks, they cultivated a national conservative base long before Trump's political ascent.

The dynamic between tech and government is not a simple decline but a cycle of alignment (post-WWII), hostility (2000s-2010s), and a recent return to collaboration. This "back to the future" trend is driven by geopolitical needs and cultural shifts, suggesting the current alignment is a return to a historical norm.

The National Endowment for Democracy (NED) was established in 1983 to overtly perform functions that had become too scandalous for the CIA to do covertly. Its founder admitted it was created to fund foreign groups that would be compromised if their funding was traced directly to the CIA.

China's promotion of open-weight models is a strategic maneuver to exert global influence. By controlling the underlying models that answer questions about history, borders, and values, a nation can shape global narratives and project soft power, much like Hollywood did for the U.S.

The academic theory behind 'people-powered' civil resistance has military origins. Seminal research by figures like Gene Sharp was directly funded with $50 million from the Pentagon's psychological operations unit to develop methods for bottom-up, state-sponsored coups under the guise of grassroots movements.

Agencies like Mossad strategically allow or even promote media about their successful operations (e.g., films like "Munich"). This acts as information warfare, shaping a global perception of their omnipotence. This cultivated mystique serves as a powerful deterrent, even if their true capabilities are more limited.

Non-governmental organizations, originally for relief and charity, were co-opted by intelligence agencies for statecraft. Their philanthropic cover provides deniability for covert operations like running supplies, money, and guns, making them effective fronts for what the speaker terms 'the dirtiest deeds.'

Effective political propaganda isn't about outright lies; it's about controlling the frame of reference. By providing a simple, powerful lens through which to view a complex situation, leaders can dictate the terms of the debate and trap audiences within their desired narrative, limiting alternative interpretations.

Despite declining viewership, legacy media institutions like The New York Times and Washington Post remain critical because they produce the raw content and shape the narratives that fuel the entire digital ecosystem. They provide the 'coal' that other platforms burn for engagement, giving them unrecognized leverage.

The era of limited information sources allowed for a controlled, shared narrative. The current media landscape, with its volume and velocity of information, fractures consensus and erodes trust, making it nearly impossible for society to move forward in lockstep.

U.S. Media Centralization Began as a WWII Pentagon Propaganda Effort | RiffOn