While international markets have more volatility and lower trust, their biggest advantage is inefficiency. Many basic services are underdeveloped, creating enormous 'low-hanging fruit' opportunities. Providing a great, reliable service in a market where few things work well can create immense and durable value.

The real investment case for AI in Europe is not in creating foundational models but in adoption. The continent's vast 'old economy' index has significant potential for productivity gains. As AI's return on investment becomes clear, Europe could be re-rated as a major beneficiary of AI adoption, capitalizing on its large industrial base.

A powerful EM strategy involves identifying businesses with proven, powerful models from developed markets, like American Tower. Local EM investor bases may not be familiar with the model's potential, creating an opportunity to buy these companies at a displaced valuation before their predictable results drive multiple expansion.

Contrary to viewing fiscal constraints as a negative, Morgan Stanley highlights that European banks are positively exposed. Tighter government spending tends to steepen the yield curve, which directly boosts bank profitability. This, combined with low valuations and consistent earnings beats, makes the sector a top pick.

Current market multiples appear rich compared to history, but this view may be shortsighted. The long-term earnings potential unleashed by AI, combined with a higher-quality market composition, could make today's valuations seem artificially high ahead of a major earnings inflection.

Emerging vs. developed market outperformance typically runs in 7-10 year cycles. The current 14-year cycle of EM underperformance is historically long, suggesting markets are approaching a key inflection point driven by a weakening dollar, cheaper currencies, and accelerating earnings growth off a low base.

Companies like Tesla and Oracle achieve massive valuations not through profits, but by capturing the dominant market story, such as becoming an "AI company." Investors should analyze a company's ability to create and own the next compelling narrative.

A persistent headwind for European markets is the dual impact of rising Chinese competition and weak demand from China. For the past several years, this single factor has been responsible for a staggering 60% to 90% of all earnings downgrades across the European index, particularly hitting sectors like chemicals and autos.

Anchoring valuation on a company's typical price-to-sales ratio helps identify buying opportunities when margins are temporarily depressed. This avoids the pitfalls of methods like the Magic Formula, which can mistakenly favor companies at their cyclical earnings peaks, leading to underperformance.