A 10x increase in compute may only yield a one-tier improvement in model performance. This appears inefficient but can be the difference between a useless "6-year-old" intelligence and a highly valuable "16-year-old" intelligence, unlocking entirely new economic applications.

The 2012 breakthrough that ignited the modern AI era used the ImageNet dataset, a novel neural network, and only two NVIDIA gaming GPUs. This demonstrates that foundational progress can stem from clever architecture and the right data, not just massive initial compute power, a lesson often lost in today's scale-focused environment.

The progress in deep learning, from AlexNet's GPU leap to today's massive models, is best understood as a history of scaling compute. This scaling, resulting in a million-fold increase in power, enabled the transition from text to more data-intensive modalities like vision and spatial intelligence.

The progression from early neural networks to today's massive models is fundamentally driven by the exponential increase in available computational power, from the initial move to GPUs to today's million-fold increases in training capacity on a single model.

The sudden arrival of powerful AI like GPT-3 was a non-repeatable event: training on the entire internet and all existing books. With this data now fully "eaten," future advancements will feel more incremental, relying on the slower process of generating new, high-quality expert data.

AI's evolution can be seen in two eras. The first, the "ImageNet era," required massive human effort for supervised labeling within a fixed ontology. The modern era unlocked exponential growth by developing algorithms that learn from the implicit structure of vast, unlabeled internet data, removing the human bottleneck.

The history of AI, such as the 2012 AlexNet breakthrough, demonstrates that scaling compute and data on simpler, older algorithms often yields greater advances than designing intricate new ones. This "bitter lesson" suggests prioritizing scalability over algorithmic complexity for future progress.

The "bitter lesson" in AI research posits that methods leveraging massive computation scale better and ultimately win out over approaches that rely on human-designed domain knowledge or clever shortcuts, favoring scale over ingenuity.

The current AI boom isn't a sudden, dangerous phenomenon. It's the culmination of 80 years of research since the first neural network paper in 1943. This long, steady progress counters the recent media-fueled hysteria about AI's immediate dangers.