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Two historical constants in US hospitality have inverted. First, hotel demand declined in 2023 without a global shock, breaking a 40-year rule. Second, the US is now a net exporter of travel (more Americans going abroad than foreigners coming in), a reversal that pressures domestic demand.
Post-pandemic data reveals a fundamental shift in consumer behavior: travel is no longer a discretionary luxury. It now ranks as a spending priority just after groceries and household staples for the average consumer, and it's the number one spending priority for high-income individuals, underpinning the ecosystem's stability.
Counterintuitively, US hotel demand has grown a stable 2% annually for 40 years. Eos's investment framework focuses on identifying the unique occupancy "compression" point in each market (e.g., 72%) where pricing power dramatically increases, allowing for more scientific revenue projections.
Consumers increasingly treat vacation rentals like on-demand products, making last-minute bookings the new norm. This behavior upends the traditional model where properties were secured months in advance, with peak interest now occurring after major holidays like Memorial Day, a structural change likely to persist indefinitely.
Contrary to popular belief, the U.S. consumer shows weakness. Nominal goods consumption is up only 3.5% over the last year, and real spending is below 2%. This indicates that price inflation is primarily driven by supply shocks, not strong demand, challenging the narrative of a resilient consumer.
Policies like reviewing tourists' social media, framed as security measures, have a chilling effect on international travel. This directly harms major economic engines like Las Vegas, which rely heavily on foreign visitors. The obsession with manufacturing overlooks the high-margin, easily damaged tourism sector.
Consumer spending patterns in the gaming sector act as a canary in the coal mine for the economy. When consumers feel financial pressure, the first cutback is on destination travel like Las Vegas. A more severe warning sign of a pervasive downturn would be a subsequent decline in spending at local, regional casinos.
According to the Conference Board survey, the percentage of consumers planning a vacation (38.7%) has dropped to its lowest level in over 45 years, outside of periods during or immediately after a recession. This sharp decline in discretionary service spending is a significant red flag for the domestic travel and tourism industry.
The first sign of consumer pullback in travel isn't trip cancellations but a reduction in high-margin, in-trip spending. For example, a family will still take a promised cruise but will skip optional drink packages and excursions, hitting operator profitability before bookings decline.
Having captured one in ten nights stayed away from home in the US, Airbnb's growth is slowing. To expand further, it is now forced to compete directly with hotels by integrating hotel listings and adding hotel-like amenities and services, shifting its strategy from disruption to direct competition within the traditional travel industry.
The vacation rental market is bifurcated. Affluent consumers, less sensitive to interest rates and more influenced by financial market performance, sustain strong demand for luxury properties. Meanwhile, the middle of the market softens as rate hikes make both homeownership and expensive rentals less accessible for middle-class consumers.