A text-only LinkedIn post with low engagement but a strong problem-solution focus can generate significant sales pipeline. This is because it targets a niche audience with a specific pain point, making vanity metrics like likes and views misleading indicators of business impact.

A critical mistake in content creation for sales is leading with a product pitch. Instead, content should share insights that highlight a customer's problem, sparking a conversation. This strategy positions the salesperson as a trusted advisor who guides the buyer to the solution, rather than just a vendor pushing a product.

A powerful LinkedIn strategy involves a two-part approach: use your main posts to share a contrarian or challenging point of view to capture attention and establish expertise. Then, in the comments section, remain unfailingly positive and supportive—even when disagreeing—to build relationships and goodwill.

For strategic lead generation posts on LinkedIn, deliberately omit images and videos. A text-only format removes distractions, forcing high-intent prospects to focus solely on your carefully crafted copy. This can lead to higher quality conversions than visually-driven, engagement-focused content.

Unless actively job hunting, your 'About' section should not be a resume. Instead, write it from your ideal client's perspective, focusing on the problems you solve and the services you offer. This transforms your profile from a CV into a powerful sales tool.

The list of people who recently viewed your profile is a source of pre-qualified leads. Initiate contact with a personalized connection request based on a non-sales commonality (e.g., location). If they accept, follow up by offering value, not a sales pitch.

Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.

Your LinkedIn profile should not be a resume listing your accomplishments. Instead, frame it as a mini-landing page that speaks directly to your ideal customer's pain points and showcases how you provide value and tangible results for them.

Unlike Facebook's algorithm, which thrives on broad audiences, LinkedIn's requires precision. Success comes from using small, hyper-targeted audiences, often built from custom-uploaded company lists, to ensure every dollar reaches the exact target profile.