Contrary to the traditional focus on institutional investors, allocating a significant portion of an IPO to retail investors creates a loyal shareholder base. This "retail following" can result in higher valuation multiples and sustained brand advocacy, turning customers into long-term owners and a strategic asset.
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Roblox's leadership intentionally directs a larger portion of revenue back to its creator community rather than maximizing corporate profits. This strategy fosters a more engaged and innovative developer base, which in turn drives the platform's overall success and long-term defensibility.
By defending the pro rata rights of early backers against new, powerful investors, founders play an "infinite game." This builds a reputation for fairness that compounds over time, attracting higher-quality partners and investors in future rounds.
The traditional IPO exit is being replaced by a perpetual secondary market for elite private companies. This new paradigm provides liquidity for investors and employees without the high costs and regulatory burdens of going public. This shift fundamentally alters the venture capital lifecycle, enabling longer private holding periods.
The default VC practice of distributing shares after an IPO lockup can leave massive gains on the table. Missing a multi-billion dollar run-up suggests a more nuanced, case-by-case discussion with LPs is needed, as holding can be the difference between a 5x and a 15x fund.
The paper wealth generated on IPO day is a misleading metric due to lockup periods and market volatility. A more accurate mental model for an investor's actual return is the company's market capitalization 18 months after the public offering. This timeframe provides a truer 'locked in value' after initial hype and selling pressure subsides.
The standard VC practice of distributing shares to LPs immediately after a lockup expires can be a multi-billion dollar error. The case of selling Reddit at a $9B valuation, only to see it rise much higher, highlights that VCs may need to evolve into holding public positions longer, challenging the traditional model.
Marketing for the IPO Access product succeeded by addressing a specific customer pain point. The tagline 'get in at the IPO price' directly spoke to the frustration retail investors feel seeing a stock jump on day one, making the value proposition instantly clear and compelling.
Contrary to the popular VC idea that IPO pops are 'free money' left on the table, they actually serve as a crucial risk premium for public market investors. Down-rounds like Navan's prove that buyers need the upside from successful IPOs to compensate for the very real risk of losing money on others.
Contrary to common advice, the biggest companies (Walmart, Tesla) are often the best first customers. They must innovate to maintain their #1 position and are willing to take chances on new tech that gives them a competitive edge or "alpha."
In a market dominated by short-term traders and passive indexers, companies crave long-duration shareholders. Firms that hold positions for 5-10 years and focus on long-term strategy gain a competitive edge through better access to management, as companies are incentivized to engage with stable partners over transient capital.
