Financial institutions are at a tipping point where the risk of keeping outdated legacy systems exceeds the risk of replacing them. AI-native platforms unlock significant revenue opportunities—such as processing more insurance applications—making the cost of inaction (missed revenue) too high to ignore.
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DBS quantifies AI impact not by cost savings, but by the incremental revenue generated from AI-driven customer "nudges." Using rigorous A/B testing, they track the lift from these interactions, reframing AI's value proposition from an efficiency tool to a revenue growth engine, targeting over a billion dollars.
Focusing on AI for cost savings yields incremental gains. The transformative value comes from rethinking entire workflows to drive top-line growth. This is achieved by either delivering a service much faster or by expanding a high-touch service to a vastly larger audience ("do more").
C-suites are more motivated to adopt AI for revenue-generating "front office" activities (like investment analysis) than for cost-saving "back office" automation. The direct, tangible impact on making more money overcomes the organizational inertia that often stalls efficiency-focused technology deployments.
Enterprises are trapped by decades of undocumented code. Rather than ripping and replacing, agentic AI can analyze and understand these complex systems. This enables redesign from the inside out and modernizes the core of the business, bridging the gap between business and IT.
DBS quantifies the ROI of its AI by tracking revenue generated from A/B tested customer "nudges." This practical application, which yielded $750 million, provides a direct feedback loop on whether AI-driven offers are effective, moving beyond simple efficiency metrics to prove top-line growth.
Incumbents face the innovator's dilemma; they can't afford to scrap existing infrastructure for AI. Startups can build "AI-native" from a clean sheet, creating a fundamental advantage that legacy players can't replicate by just bolting on features.
Large financial institutions, which once insisted on building all tech in-house (even email clients), have undergone a cultural shift. Humbling experiences and the clear ROI of AI have made them more open to adopting best-in-class external software, creating a huge market for B2B fintechs.
Enterprises are finding immediate, high return on investment by using AI to port legacy codebases (like COBOL) to modern languages. This mundane task offers a 2x speed-up over traditional methods, unlocking significant infrastructure savings and even driving new developer hiring.
The most durable AI applications are those that directly amplify their customers' revenue streams rather than merely offering efficiency gains. For businesses with non-hourly billing models, like contingency-based law firms, AI that helps them win more cases is infinitely more valuable and defensible than AI that just saves time.
The most significant value from AI is not in automating existing tasks, but in performing work that was previously too costly or complex for an organization to attempt. This creates entirely new capabilities, like analyzing every single purchase order for hidden patterns, thereby unlocking new enterprise value.
