Unlike older Western wealth, recent Asian wealth is often highly concentrated in the business that created it. This creates significant correlation risk. A primary role for financial advisors in this market is to act as a trusted counterweight, pushing founder-clients to diversify into different sectors and currencies.
Advisors for wealthy Asian families face a complex challenge. They must help the founding generation with liquidity events (IPOs or sales) for their traditional businesses, while simultaneously catering to the next generation's vastly different, more global and tech-focused investment appetite (e.g., Mag-7, digital assets).
CEO Su Shan leverages the bank's original name, Development Bank of Singapore, by redefining the "D" to stand for Digital, Disruptive, Dependable, and Data. This narrative strategy connects the bank's founding purpose with its modern, forward-looking identity, effectively bridging its past and future.
DBS quantifies the ROI of its AI by tracking revenue generated from A/B tested customer "nudges." This practical application, which yielded $750 million, provides a direct feedback loop on whether AI-driven offers are effective, moving beyond simple efficiency metrics to prove top-line growth.