Endeavor CEO Ari Emanuel calls his focus on live events "the opposite of an AI bet." The logic is that as AI makes digital content abundant, the scarcity and value of real-world, in-person human experiences will skyrocket. This is a powerful counter-narrative that leverages the AI trend to its advantage.

Today's dominant AI tools like ChatGPT are perceived as productivity aids, akin to "homework helpers." The next multi-billion dollar opportunity is in creating the go-to AI for fun, creativity, and entertainment—the app people use when they're not working. This untapped market focuses on user expression and play.

Don't view generative AI video as just a way to make traditional films more efficiently. Ben Horowitz sees it as a fundamentally new creative medium, much like movies were to theater. It enables entirely new forms of storytelling by making visuals that once required massive budgets accessible to anyone.

The success of an experiential event depends on how its story travels online. Every element—from signage to security guards—must be art-directed like a film shoot to produce compelling, self-explanatory images for the much larger secondary audience who weren't there.

Creating rich, interactive 3D worlds is currently so expensive it's reserved for AAA games with mass appeal. Generative spatial AI dramatically reduces this cost, paving the way for hyper-personalized 3D media for niche applications—like education or training—that were previously economically unviable.

As AI drives the marginal cost of digital content to zero, unique, in-person events become increasingly valuable. This is a strategic bet on the enduring human need for social connection and status, which cannot be digitally replicated. Value shifts from the digital to the physical.

While on-device AI for consumer gadgets is hyped, its most impactful application is in B2B robotics. Deploying AI models on drones for safety, defense, or industrial tasks where network connectivity is unreliable unlocks far more value. The focus should be on robotics and enterprise portability, not just consumer privacy.

To make a business narrative compelling, founders should lead with a surprising, personal detail. Jeffrey Katzenberg uses his unexpected presence at Burning Man as a hook to tell an investment story, proving that a personal connection captures an audience before the business case does.

After a decade of dormancy, machinima is seeing a resurgence, not in fiction but in documentary. Award-winning films like *Grand Theft Hamlet* and *The Remarkable Life of Ebelin* use game engines to document real human interactions within virtual worlds or to recreate stories of people whose primary lives were online, proving the medium's power for authentic storytelling.