To maintain quality and prevent self-promotion from overwhelming a community, ask a simple question for each post: "What if every member posted something like this?" If the answer is that the community would devolve into a low-value feed, the post should be disallowed.
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Stop creating separate social media accounts for different content types. Modern algorithms prioritize serving individual pieces of content to the right audience, regardless of your account's history or niche. A single high-quality post will find its viewers, making account-level siloing obsolete.
Forcing a team to meet a weekly post quota often leads to mediocre content. A better strategy is to ditch fixed schedules and instead post extensively—even ten times—about a single viral moment when it occurs. This approach prioritizes quality and impact over arbitrary volume.
Contrary to popular belief, launching a private community (like a Slack or Circle group) is often a mistake. Without dedicated management and clear value, they quickly devolve into spam and noise, ultimately failing. It's a high-effort initiative that is not suitable for most businesses.
Creators often fear posting off-topic content on a successful account, worried it will hurt engagement or "the algorithm." This prioritizes vanity metrics over actual business outcomes. It's better to accept a temporary dip in views on a promotional post that could gain real customers.
Posting content just for the sake of it is counterproductive. Low-quality, non-engaging content actively harms your reach by signaling to social media algorithms that users are not interested in your brand. This suppresses visibility for all future posts. It's better to post less frequently with higher quality.
Social media algorithms can be trained. By actively blocking or marking unwanted content as "not interested," users can transform their "for you" page from a source of distracting content into a valuable, curated feed of recommended information.
Reddit communities are quick to reject overt self-promotion and generic content. To succeed, marketers must operate as engaged community members first, providing thoughtful answers and genuine expertise to build credibility. Simply dropping links to articles or webinars will likely result in being ignored or banned from subreddits.
The metric for a successful community has shifted from high activity ("noise") to high trust. Members no longer want to sift through hundreds of discussions. They want a smaller, curated space where they can trust the expertise and intentions of the other people in the room.
Unlike other social platforms, Reddit's culture rejects direct promotion. To succeed, marketers must first become genuine community members by providing expert answers and thoughtful contributions. Dropping links or posting generic content without earning respect will lead to being ignored or banned from subreddits.
Branding is the consistent pairing of an entity with a quality. If you consistently publish mediocre content just to meet a volume quota, your audience will associate your brand with being low-value. This means that posting nothing is better than posting content that is not genuinely useful, as it actively damages your reputation.
