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To combat a coordinated online attack, the founder of Appeal Sciences is offering financial bounties to the public for help with digital forensics. This novel strategy aims to crowdsource the effort of tracing the disinformation back to its source, using the internet's own dynamics as a defensive weapon.

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The founder of Appeal Sciences concluded that the goal of the disinformation campaign against his company was not to convince consumers the product was harmful, but merely to make them suspicious. For consumer products, especially in food and health, planting a seed of doubt is often sufficient to destroy trust and kill a business.

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Appeal Sciences Fights Disinformation by Offering Bounties for Digital Forensics | RiffOn