AI won't replace designers because it lacks taste and subjective opinion. Instead, as AI gets better at generating highly opinionated (though not perfect) designs, it will serve as a powerful exploration tool. This plants more flags in the option space, allowing human designers to react, curate, and push the most promising directions further, amplifying their strategic role.

Instead of being intimidated by technical tasks like creating animated GIFs, marketers can use AI platforms as an on-demand guide. Simply ask the AI to provide step-by-step instructions for a specific tool (e.g., MailChimp, Klaviyo) to overcome knowledge gaps without feeling inadequate or needing to ask colleagues.

For those without a technical background, the path to AI proficiency isn't coding but conversation. By treating models like a mentor, advisor, or strategic partner and experimenting with personal use cases, users can quickly develop an intuitive understanding of prompting and AI capabilities.

AI tools are so novel they neutralize the advantage of long-term experience. A junior designer who is curious and quick to adopt AI workflows can outperform a veteran who is slower to adapt, creating a major career reset based on agency, not tenure.

Vercel designer Pranati Perry advises viewing AI models as interns. This mindset shifts the focus from blindly accepting output to actively guiding the AI and reviewing its work. This collaborative approach helps designers build deeper technical understanding rather than just shipping code they don't comprehend.

To effectively learn AI, one must make a conscious mindset shift. This involves consistently attempting to solve problems with AI first, even small ones. This discipline integrates the tool into daily workflows and builds practical expertise faster than sporadic, large-scale projects.

The surprising success of Dia's custom "Skills" feature revealed a huge user demand for personalized tools. This suggests a key value of AI is enabling non-technical users to build "handmade software" for their specific, just-in-time needs, moving beyond one-size-fits-all applications.

AI tools are collapsing the traditional moats around design, engineering, and product. As PMs and engineers gain design capabilities, designers must reciprocate by learning to code and, more importantly, taking on strategic business responsibilities to maintain their value and influence.

Leverage AI as an idea generator rather than a final execution tool. By prompting for multiple "vastly different" options—like hover effects—you can review a range of possibilities, select a promising direction, and then iterate, effectively using AI to explore your own taste.