AI won't replace designers because it lacks taste and subjective opinion. Instead, as AI gets better at generating highly opinionated (though not perfect) designs, it will serve as a powerful exploration tool. This plants more flags in the option space, allowing human designers to react, curate, and push the most promising directions further, amplifying their strategic role.

Standard AI coding tools force a linear A-to-B iteration process, which stifles the divergent thinking essential for design exploration. Tools with a 'canvas' feature allow designers to visualize, track, and branch off multiple design paths simultaneously, better mirroring the creative process.

Users who treat AI as a collaborator—debating with it, challenging its outputs, and engaging in back-and-forth dialogue—see superior outcomes. This mindset shift produces not just efficiency gains, but also higher quality, more innovative results compared to simply delegating discrete tasks to the AI.

The core advantage demonstrated was not just improving a single page, but generating three distinct, high-quality redesigns in under 20 minutes. This fundamentally changes the design process from a linear, iterative one to a parallel exploration of options, allowing teams to instantly compare and select the best path forward.

The most creative use of AI isn't a single-shot generation. It's a continuous feedback loop. Designers should treat AI outputs as intermediate "throughputs"—artifacts to be edited in traditional tools and then fed back into the AI model as new inputs. This iterative remixing process is where happy accidents and true innovation occur.

By handling repetitive production work, AI gives designers bandwidth to focus on high-impact, creative problems. This includes innovating on previously overlooked details like loading states, which have new importance in AI-driven products for building user trust.

Leverage AI as an idea generator rather than a final execution tool. By prompting for multiple "vastly different" options—like hover effects—you can review a range of possibilities, select a promising direction, and then iterate, effectively using AI to explore your own taste.

With AI tools like Gemini 3.0 democratizing execution, the ability to generate unique, scroll-stopping ideas and provide strong design references becomes the key differentiator. Good taste and a clear vision now matter more than the technical ability to implement a design from scratch.

The true creative potential for AI in design isn't generating safe, average outputs based on training data. Instead, AI should act as a tool to help designers interpolate between different styles and push them into novel, underexplored aesthetic territories, fostering originality rather than conformity.