AI won't replace designers because it lacks taste and subjective opinion. Instead, as AI gets better at generating highly opinionated (though not perfect) designs, it will serve as a powerful exploration tool. This plants more flags in the option space, allowing human designers to react, curate, and push the most promising directions further, amplifying their strategic role.

AI and cataloging tools have compressed the competitive research phase from days to minutes. This frees designers from tactical UI comparison and empowers them to focus on higher-level strategic work: crafting product narrative and system architecture, a role previously reserved for senior leadership.

Historically, resource-intensive prototyping (requiring designers and tools like Figma) was reserved for major features. AI tools reduce prototype creation time to minutes, allowing PMs to de-risk even minor features with user testing and solution discovery, improving the entire product's success rate.

A prototype-first culture, accelerated by AI tools, allows teams to surface and resolve design and workflow conflicts early. At Webflow, designers were asked to 'harmonize' their separate prototypes, preventing a costly integration problem that would have been much harder to fix later in the development cycle.

Instead of asking designers to create mockups from a verbal brief, PMs can use AI tools to generate multiple visual explorations themselves. This allows them to bring more concrete, refined ideas to the table, leading to a richer and more effective collaboration with the design team.

Traditionally, building software required deep knowledge of many complex layers and team handoffs. AI agents change this paradigm. A creator can now provide a vague idea and receive a 60-70% complete, working artifact, dramatically shortening the iteration cycle from months to minutes and bypassing initial complexities.

A practical AI workflow for product teams is to screenshot their current application and prompt an AI to clone it with modifications. This allows for rapid visualization of new features and UI changes, creating an efficient feedback loop for product development.

Traditional agile development, despite its intent, still involves handoffs between research, design, and engineering which create opportunities for misinterpretation. AI tools collapse this sequential process, allowing a single person to move from idea to interactive prototype in minutes, keeping human judgment and creativity tightly coupled.

With AI tools like Gemini 3.0 democratizing execution, the ability to generate unique, scroll-stopping ideas and provide strong design references becomes the key differentiator. Good taste and a clear vision now matter more than the technical ability to implement a design from scratch.