Endeavor CEO Ari Emanuel calls his focus on live events "the opposite of an AI bet." The logic is that as AI makes digital content abundant, the scarcity and value of real-world, in-person human experiences will skyrocket. This is a powerful counter-narrative that leverages the AI trend to its advantage.

The most valued parts of the event were not the keynotes, but breakout groups and off-site excursions like pickleball. These activities create a "third space"—separate from work and home—where attendees can form genuine human connections, which is often the ultimate, unstated goal of attending.

AI tools generate overwhelming digital communication, devaluing online interactions. Consequently, face-to-face events become a more critical and effective way for marketers to build genuine relationships and stand out from the automated clutter.

Contrary to fears that AI would devalue events, it has amplified their importance. As digital spaces become saturated with AI-generated content, conferences and meetups are becoming the primary venue for authentic human interaction, original ideas, and building genuine trust.

As AI drives the marginal cost of digital content to zero, unique, in-person events become increasingly valuable. This is a strategic bet on the enduring human need for social connection and status, which cannot be digitally replicated. Value shifts from the digital to the physical.

While competitors focus on scalable AI and digital products, a significant, less-crowded opportunity exists in high-touch, in-person (IRL) experiences. This "anti-trend" approach creates a strong competitive moat and appeals to audiences fatigued by digital overload.

As AI makes digital content increasingly artificial and indistinguishable from reality, the value of authentic, in-person human connection will skyrocket. The most powerful counter-position to the AI trend isn't less technology, but rather using technology to facilitate more tangible, "real" world interactions.

As AI makes information universally accessible, traditional status markers like 'knowledge' will devalue. The new status will be derived from the ability to convene and lead large, in-person communities. Influence will be measured by one's capacity to facilitate real-world human connection and experiences, fighting digital isolation.

As AI introduces business chaos and efficiency, senior leaders place a higher value on authentic human connection. Professional networks provide a crucial space for peer support, acting as a "shot in the arm" that offers balance and fortitude against the impersonal nature of technological disruption.