B2B marketers typically target corporate emails, which are transient. LinkedIn newsletters are often sent to a user's personal, long-term email address associated with their account. This provides a durable and direct line of communication to a highly-guarded inbox that is difficult to access through other means.

Do not launch a LinkedIn newsletter solely as a promotional vehicle for a one-time event. LinkedIn considers this a misuse of its community tools and will intervene. A marketer who tried this tactic for a conference registration was contacted by LinkedIn within 45 minutes and forced to retract it. Newsletters must offer ongoing value.

The conventional wisdom is to move followers off social to an owned email list. However, the reverse is also powerful. Drive engagement and grow your social following by embedding links to your best social posts directly within your newsletters and promotional emails.

Unlike standard posts that are subject to algorithmic reach, a LinkedIn newsletter sends an email directly to every subscriber's inbox. This provides a powerful, free distribution channel with nearly 100% deliverability, allowing marketers to guarantee their content is seen by their most engaged followers on the platform.

When launching a LinkedIn newsletter, the platform notifies all your followers. The best tactic is to wait for this initial wave of subscribers to join *before* sending your first issue. Publishing too quickly means most of your new audience will miss the inaugural email, wasting the launch's momentum.

A critical mistake is publishing your first newsletter immediately upon creation. The optimal tactic is to launch the newsletter, wait for the platform to send subscription notifications and for followers to subscribe, and then send the first issue. This ensures it reaches the largest possible audience, avoiding the 'zero sends' pitfall of premature publishing.

Unlike social media platforms which function as 'rented space,' an email list is a direct, ownable line of communication with your audience. It's a core business asset that provides stability and control, immune to algorithm changes or platform shutdowns, making it more valuable than any social following.

Unlike typical B2B marketing which targets corporate domains, LinkedIn newsletters are delivered to the primary email address on a user's profile. This is often a long-held personal email, providing marketers a rare opportunity to access a highly-guarded inbox that is difficult to reach through other channels.

Instead of treating social media as a long-term home, use it as a strategic tool to get your audience onto platforms you own, like an email list. The primary goal is to capture attention and immediately guide followers into your ecosystem, building a more resilient business off-platform.