Contrary to the popular belief that it's always detrimental, for product managers, context switching is a core strength. Fluidly moving between customer, engineering, and marketing conversations is essential for integrating diverse perspectives to bring a product to life.
Generative AI's most immediate impact for product managers isn't just writing user stories. It's consolidating disparate information sources into a single interface, freeing up the cognitive load wasted on context switching and allowing for deeper strategic thinking.
Product management is inherently chaotic due to constant context switching, ambiguity, and difficult stakeholder conversations. Success isn't about finding a perfect process, but developing the resilience to navigate this mess and guide teams from ambiguity to clarity.
A platform's immediate user is the developer. However, to demonstrate true value, you must also understand and solve for the developer's end customer. This "two-hop" thinking is essential for connecting platform work to tangible business outcomes, not just internal technical improvements.
A 'Product Rebel' is not a constant disruptor but is situationally aware. Sometimes they must be a 'chameleon,' blending in with stakeholders to build trust. Other times, they must be the 'lead goose,' stepping out to galvanize the team towards a shared goal. The skill is knowing when to switch personas.
The core job of a Product Manager is not writing specs or talking to press; it's a leadership role. Success means getting a product to market that wins. This requires influencing engineering, marketing, and sales without any formal authority, making it the ultimate training ground for real leadership.
While context switching is a PM's tool, it becomes destructive without focus. A leader's job is to protect their team by setting crystal-clear goals and outcomes. This allows product managers to context-switch *productively* within a defined scope, not be pulled in unrelated directions.
To build trust and deliver value, product managers cannot be 'tourists' who drop in on other departments transactionally. They must become 'locals'—deeply integrated, trusted partners who are regulars in cross-functional conversations and are seen as being 'in the battle' together with sales, marketing, and other teams.
Frame the product manager not as a feature owner, but as the central communication hub. Their primary function is to connect business, stakeholders, engineering, and design, navigating complex relationships and translating needs across disparate groups.
As AI automates synthesis and creation, the product manager's core value shifts from managing the development process to deeply contextualizing all available information (market, customer, strategy) to define the *right* product direction.
Great PMs excel by understanding and influencing human behavior. This "people sense" applies to both discerning customer needs to build the right product and to aligning internal teams to bring that vision to life. Every aspect, from product-market fit to go-to-market strategy, ultimately hinges on understanding people.