OpenAI is launching its first certifications with courses taught directly inside the ChatGPT interface, where AI acts as a tutor. This strategy creates a powerful, self-contained ecosystem where the product itself is the primary platform for user training, practice, and credentialing.

AI has made knowledge—the ability to produce information—cheap and accessible. The new currency is wisdom: knowing what matters, where to focus, and how to find purpose. This shifts the focus of work and education from learning facts to developing critical thinking, empathy, and judgment.

As buyers use AI for initial research, they progress further on their own. To convert them, companies must intentionally inject high-value human elements like personal stories, one-on-one meetings, and community to build trust where AI cannot.

ASU's president argues that if an AI can answer an assignment, the assignment has failed. The educator's role must evolve to use AI to 'up the game,' forcing students to ask more sophisticated questions, making the quality of the query—not the synthesized answer—the hallmark of learning.

In an age where AI can produce passable work, an educator's primary role shifts. Instead of focusing solely on the mechanics of a skill like writing, the more crucial and AI-proof job is to inspire students and convince them of the intrinsic value of learning that skill for themselves.

Even powerful AI tools don't produce a final, polished product. This "last mile" problem creates an opportunity for humans who master AI tools and then refine, integrate, and complete the work. These "finisher" roles are indispensable as there is no single AI solution to rule them all.

To stay competitive, digital products must offer more than just static content. Porterfield evolved her course to include personalized feedback from human coaches on key marketing assets and a custom AI assistant ('Porter') trained on her proprietary knowledge to provide scalable, 24/7 support.

While AI systems can deliver personalized instruction more efficiently than humans, they cannot replicate the uniquely human role of a teacher. The most impactful teachers are remembered not for the curriculum they taught, but for the belief, purpose, and inspiration they instilled in students.

Instead of allowing AI to atrophy critical thinking by providing instant answers, leverage its "guided learning" capabilities. These features teach the process of solving a problem rather than just giving the solution, turning AI into a Socratic mentor that can accelerate learning and problem-solving abilities.