Despite proven cost efficiencies from deploying fine-tuned AI models, companies report the primary barrier to adoption is human, not technical. The core challenge is overcoming employee inertia and successfully integrating new tools into existing workflows—a classic change management problem.

Companies that experiment endlessly with AI but fail to operationalize it face the biggest risk of falling behind. The danger lies not in ignoring AI, but in lacking the change management and workflow redesign needed to move from small-scale tests to full integration.

The conventional wisdom that enterprises are blocked by a lack of clean, accessible data is wrong. The true bottleneck is people and change management. Scrappy teams can derive significant value from existing, imperfect internal and public data; the real challenge is organizational inertia and process redesign.

The biggest resistance to adopting AI coding tools in large companies isn't security or technical limitations, but the challenge of teaching teams new workflows. Success requires not just providing the tool, but actively training people to change their daily habits to leverage it effectively.

Implementing AI is becoming less of a technical challenge and more of a human one. The key difficulties are in managing change, helping people adapt to new workflows, and overcoming resistance, making skills like design thinking and lean startup crucial for success.

Companies fail to generate AI ROI not because the technology is inadequate, but because they neglect the human element. Resistance, fear, and lack of buy-in must be addressed through empathetic change management and education.

While AI models improved 40-60% and consumer use is high, only 5% of enterprise GenAI deployments are working. The bottleneck isn't the model's capability but the surrounding challenges of data infrastructure, workflow integration, and establishing trust and validation, a process that could take a decade.

The most significant hurdle for businesses adopting revenue-driving AI is often internal resistance from senior leaders. Their fear, lack of understanding, or refusal to experiment can hold the entire organization back from crucial innovation.

The primary obstacle to scaling AI isn't technology or regulation, but organizational mindset and human behavior. Citing an MIT study, the speaker emphasizes that most AI projects fail due to cultural resistance, making a shift in culture more critical than deploying new algorithms.