An agency owner found that saying 'yes' to every client request created a confusing 'Frankenstein of services.' He simplified his business to focus solely on Facebook ads—the service that delivered the best results and longest client retention—which dramatically improved his agency's focus and efficiency.

When a business is struggling with multiple revenue streams, the best strategy is to simplify. By cutting underperforming or noisy channels, you can amplify your focus on the one or two profitable areas. This distillation creates the clarity needed to stabilize and eventually rebuild the business.

Tempur-Pedic succeeded by doing everything opposite to mattress industry norms (one price, no discounts, national ads). Founder Bobby Trussell credits their lack of experience for this innovative approach, as it allowed them to build a new model without being constrained by established 'best practices.'

Counterintuitively, focusing on a single, powerful SKU can be more effective for initial growth than launching a full product line. It simplifies your message, makes you attractive to distributors who value efficiency, and builds a strong customer base before you introduce new offerings.

Eliminating a popular and profitable product line can be a wise long-term strategy. If a product, even a bestseller, creates brand confusion or pulls focus from your core vision, cutting it can strengthen your primary brand's identity and lead to more dedicated growth.

Numi launched a line of silk blouses that developed its own cult following. However, it created a second, competing brand identity and diverted focus. They phased it out to double down on their core competency—women's undershirts—where they were the undisputed market leader.

Top compounders intentionally target and dominate small, slow-growing niche markets. These markets are unattractive to large private equity firms, allowing the compounder to build a durable competitive advantage and pricing power with little interference from deep-pocketed rivals.

Resisting the temptation to be a 'jack of all trades' is crucial for profitability. Specializing deeply in one service establishes you as an undeniable expert, which allows you to command premium prices and deliver a superior experience that generalists cannot replicate.

The garbage collection business was spread thin across five acquisition channels with two different customer avatars. The advice is to cut everything except door-to-door sales—the one channel that is proven, scalable with commission-only reps, and has straightforward unit economics. This singular focus reduces complexity and accelerates the path to profitability.