By funding and backstopping CoreWeave, which exclusively uses its GPUs, NVIDIA establishes its hardware as the default for the AI cloud. This gives NVIDIA leverage over major customers like Microsoft and Amazon, who are developing their own chips. It makes switching to proprietary silicon more difficult, creating a competitive moat based on market structure, not just technology.

Nvidia's partnership with Thinking Machines Lab for its unreleased Verirubin chip is a strategic move. It secures a high-profile "neo lab" as an early customer, helping smooth out initial chip issues while locking them into the Nvidia architecture. It's a win-win, providing the startup with compute and validation.

NVIDIA's financing of customers who buy its GPUs is a strategic move to accelerate the creation of AGI, their ultimate market. It also serves a defensive purpose: ensuring the massive capital expenditure cycle doesn't halt, as a market downturn could derail the entire AI infrastructure buildout that their business relies on.

Seemingly strange deals, like NVIDIA investing in companies that then buy its GPUs, serve a deep strategic purpose. It's not just financial engineering; it's a way to forge co-dependent alliances, secure its central role in the ecosystem, and effectively anoint winners in the AI arms race.

NVIDIA's multi-billion dollar deals with AI labs like OpenAI and Anthropic are framed not just as financial investments, but as a form of R&D. By securing deep partnerships, NVIDIA gains invaluable proximity to its most advanced customers, allowing it to understand their future technological needs and ensure its hardware roadmap remains perfectly aligned with the industry's cutting edge.

NVIDIA funds OpenAI's compute purchases (of NVIDIA chips) with an equity investment. This effectively gives OpenAI a discount without lowering market prices, while NVIDIA gains equity in a key customer and locks in massive sales.

NVIDIA's deal with inference chip maker Grok is not just about acquiring technology. By enabling cheaper, faster inference, NVIDIA stimulates massive demand for AI applications. This, in turn, drives the need for more model training, thereby increasing sales of its own high-margin training GPUs.

NVIDIA investing in startups that then buy its chips isn't a sign of a bubble but a rational competitive strategy. With Google bundling its TPUs with labs like Anthropic, NVIDIA must fund its own customer ecosystem to prevent being locked out of key accounts.

Beyond selling GPUs, Nvidia is providing billions in financial guarantees to smaller "neocloud" companies. This strategic move de-risks data center development for these emerging players, ensuring they can secure debt and build the very infrastructure that will consume Nvidia's chips in the future. Nvidia is effectively underwriting its own future demand.