By funding and backstopping CoreWeave, which exclusively uses its GPUs, NVIDIA establishes its hardware as the default for the AI cloud. This gives NVIDIA leverage over major customers like Microsoft and Amazon, who are developing their own chips. It makes switching to proprietary silicon more difficult, creating a competitive moat based on market structure, not just technology.

NVIDIA's financing of customers who buy its GPUs is a strategic move to accelerate the creation of AGI, their ultimate market. It also serves a defensive purpose: ensuring the massive capital expenditure cycle doesn't halt, as a market downturn could derail the entire AI infrastructure buildout that their business relies on.

Huang reframes massive AI spending not as a bubble but as essential infrastructure buildout. He describes a five-layer stack (energy, chips, cloud, models, applications), arguing that large investments are necessary to build the entire foundation required to unlock economic benefits at the application layer.

Seemingly strange deals, like NVIDIA investing in companies that then buy its GPUs, serve a deep strategic purpose. It's not just financial engineering; it's a way to forge co-dependent alliances, secure its central role in the ecosystem, and effectively anoint winners in the AI arms race.

NVIDIA's multi-billion dollar deals with AI labs like OpenAI and Anthropic are framed not just as financial investments, but as a form of R&D. By securing deep partnerships, NVIDIA gains invaluable proximity to its most advanced customers, allowing it to understand their future technological needs and ensure its hardware roadmap remains perfectly aligned with the industry's cutting edge.

NVIDIA's vendor financing isn't a sign of bubble dynamics but a calculated strategy to build a controlled ecosystem, similar to Standard Oil. By funding partners who use its chips, NVIDIA prevents them from becoming competitors and counters the full-stack ambitions of rivals like Google, ensuring its central role in the AI supply chain.

NVIDIA's financing and demand guarantees for its chips are not just to spur sales, which are already high. The strategic goal is to reduce customer concentration by helping smaller players and startups build compute capacity, ensuring NVIDIA isn't solely reliant on a few hyperscalers for revenue.

Beyond selling chips, NVIDIA strategically directs the industry's focus. By providing tools, open-source models, and setting the narrative around areas like LLMs and now "physical AI" (robotics, autonomous vehicles), it essentially chooses which technology sectors will receive massive investment and development attention.

NVIDIA is not just a supplier and investor in CoreWeave; it also acts as a financial backstop. By guaranteeing it will purchase any of CoreWeave's excess, unsold GPU compute, NVIDIA de-risks the business for lenders and investors, ensuring bills get paid even if demand from customers like OpenAI falters.