AI won't replace designers because it lacks taste and subjective opinion. Instead, as AI gets better at generating highly opinionated (though not perfect) designs, it will serve as a powerful exploration tool. This plants more flags in the option space, allowing human designers to react, curate, and push the most promising directions further, amplifying their strategic role.

AI doesn't replace creative experts; it elevates their role. Their craft shifts from manually creating individual assets to designing and building robust, reusable AI systems that empower the entire organization to generate on-brand content.

With AI workflows generating thousands of creative variations in minutes, the primary job is no longer the manual act of creation. The critical skill becomes curation: building the right automated systems upfront and then strategically selecting winning assets from a massive pool of options.

A significant portion of AI-generated assets (around 20% in this case) will require revision. The core advantage is not a perfect initial hit rate, but the extremely low cost and speed of iteration—regenerating or tweaking assets is an order of magnitude faster than traditional 3D modeling revisions.

Like AI coding assistants for engineers, tools like Hera will not eliminate motion designers. Instead, they automate tedious 'pixel-by-pixel' execution. This frees designers to focus on high-level creativity, strategy, and overall vision, shifting their role from pure execution to creative direction.

Don't accept the false choice between AI generation and professional editing tools. The best workflows integrate both, allowing for high-level generation and fine-grained manual adjustments without giving up critical creative control.

AI tools fundamentally change the creative workflow. Instead of spending extensive time on mockups and presentations to sell an idea internally, creative directors can now generate the actual asset from day one, accelerating the process from concept to creation.

By handling repetitive production work, AI gives designers bandwidth to focus on high-impact, creative problems. This includes innovating on previously overlooked details like loading states, which have new importance in AI-driven products for building user trust.

As AI enables anyone to generate software and designs, the value of a designer shifts. Instead of being the sole creator, their role becomes more about editing, curating, and directing the output, ensuring the final product is well-crafted and solves the right problem.