Launching with a provocative stunt like Chad IDE's 'brain rot' editor can generate massive attention. However, this strategy backfires if there isn't a compelling, accessible core product to convert that attention into user adoption. Without a real product behind the curtain, a stunt remains just a stunt.

A repeatable framework for creating viral stunts is to take a familiar concept—like a toy store, meditation app, or musical—and create the "world's first" version specifically for your target audience. The inherent absurdity of a "meditation app for CISOs" or a "dating app for accountants" generates curiosity and makes the campaign highly shareable.

Attention is the prerequisite for everything else in business. Instead of viewing it as a dirty word, marketers should embrace creative, unconventional strategies to make more people aware they exist. This builds the audience you can later convert.

The novelty of AI-generated launch videos provides a temporary 'alpha' for startups to capture attention. However, this advantage is fleeting. As the aesthetic becomes common, its ability to act as a compelling hook will dissipate, similar to how early Studio Ghibli-style AI images went from viral to ignored once commoditized.

In a crowded digital space, products and marketing with a unique, even polarizing, visual style are more likely to capture attention and be memorable than those following standard design trends. Daring to be different visually can be a powerful competitive advantage.

The viral Amy website originated from a simple, powerful vision: visualizing a full day of product use with scrolling gradients. This core concept, established before any design or code, was the key to its success, proving that a strong narrative can be more impactful than micro-interactions.

Motion designers are a crucial, yet often overlooked, early growth hire. Abstract, animated launch videos are more effective than founder monologues at capturing attention and quickly conveying core value propositions. These videos become the keystone marketing asset for every major product launch.

When launching creative campaigns, Wiz uses unique domains (e.g., Cisotopia.com) rather than company subdomains. This makes the project feel like an independent, fun creation, not a direct marketing play. The intentional disconnect from the corporate brand piques interest and makes people more willing to engage and share.

Releasing a minimum viable product isn't about cutting corners; it's a strategic choice. It validates the core idea, generates immediate revenue, and captures invaluable customer feedback, which is crucial for building a better second version.