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  1. The Amy Porterfield Show
  2. I Wasted $20,000 (Here’s the Lesson I Still Use Today)
I Wasted $20,000 (Here’s the Lesson I Still Use Today)

I Wasted $20,000 (Here’s the Lesson I Still Use Today)

The Amy Porterfield Show · Sep 16, 2025

Don't let fear of wasting time/money stop you. Launch your course by starting simple, acting despite fear, and leveraging what you already know.

The Fear of Wasting Resources Causes the Greatest Waste: Inaction

Hesitating to start a project for fear of wasting time and money is a paradox. The most significant waste is the opportunity cost of inaction—staying on the sidelines while revenue and experience are left on the table.

I Wasted $20,000 (Here’s the Lesson I Still Use Today) thumbnail

I Wasted $20,000 (Here’s the Lesson I Still Use Today)

The Amy Porterfield Show·5 months ago

Early Business 'Mistakes' Are Assets That Build Expertise and Trust

Seemingly costly failures provide the unique stories, data, and scars necessary to teach from experience. This authentic foundation is what allows an audience to trust your guidance, turning past losses into future credibility.

I Wasted $20,000 (Here’s the Lesson I Still Use Today) thumbnail

I Wasted $20,000 (Here’s the Lesson I Still Use Today)

The Amy Porterfield Show·5 months ago

A 'Bare Bones' First Launch Is a Strategic Advantage, Not a Compromise

Releasing a minimum viable product isn't about cutting corners; it's a strategic choice. It validates the core idea, generates immediate revenue, and captures invaluable customer feedback, which is crucial for building a better second version.

I Wasted $20,000 (Here’s the Lesson I Still Use Today) thumbnail

I Wasted $20,000 (Here’s the Lesson I Still Use Today)

The Amy Porterfield Show·5 months ago

Use Jill Statton's 'Capture, Cancel, Correct' Framework to Overcome Negative Self-Talk

When a negative thought arises, first consciously 'capture' it. Then, actively 'cancel' it by refusing to indulge it. Finally, 'correct' it by replacing it with a more constructive, next-best thought, preventing automatic negativity from controlling your actions.

I Wasted $20,000 (Here’s the Lesson I Still Use Today) thumbnail

I Wasted $20,000 (Here’s the Lesson I Still Use Today)

The Amy Porterfield Show·5 months ago

Your Digital Course Foundation Already Exists in the Advice You Give for Free

The core content for a course isn't built from a blank page. It's found in the proven, step-by-step advice you already share with friends, colleagues, or clients. These informal solutions are the raw material for a structured, marketable roadmap.

I Wasted $20,000 (Here’s the Lesson I Still Use Today) thumbnail

I Wasted $20,000 (Here’s the Lesson I Still Use Today)

The Amy Porterfield Show·5 months ago

Conflicting Free Advice Creates Analysis Paralysis; Follow One Proven Plan

The belief that you need a huge budget or timeline often stems from bingeing free content from multiple sources. This exposes you to conflicting advice, making it hard to choose a path. Committing to a single, proven framework is the fastest way to take action.

I Wasted $20,000 (Here’s the Lesson I Still Use Today) thumbnail

I Wasted $20,000 (Here’s the Lesson I Still Use Today)

The Amy Porterfield Show·5 months ago