While falling mortgage rates will improve affordability, the "lock-in effect" for existing homeowners with ultra-low rates will persist. This will suppress the typical sales volume rebound, leading to an anemic 3% growth in purchase volumes, a historically tepid response to improved affordability conditions.

Kukun attracts enterprise clients (banks, fintechs) by letting their decision-makers use its consumer-facing home data tool. Prospects experience the product's value firsthand as individual users, which then prompts them to inquire about enterprise solutions. This product-led approach bypasses traditional B2B advertising and demos.

Home services franchises (e.g., plumbing, turf, garage renovation) are often a safer bet than food franchises. They avoid the high costs and risks of retail build-outs and location dependency. This model provides more operational flexibility and potentially higher margins due to lower fixed overhead.

Instead of popular but saturated local services, focus on high-value, overlooked niches. Examples include smart home automation, closet organization, and garage renovation. These markets often have fewer competitors and high-value customers, presenting a significant opportunity.

With high interest rates freezing the existing home market, homebuilders are successfully competing by using their own margins to "buy down" mortgage rates for customers. This strategy allows them to continue selling inventory even when affordability is broadly challenged.

While lower interest rates seem appealing, they often fuel intense market competition and bidding wars. Higher rates can thin the herd of buyers, providing an opportunity for those who can still afford to purchase to secure a deal with less pressure and more negotiating power.

Despite 70% of the market being controlled by HOAs, the advice is to focus on "scatter" individual homes. The HOA market is an auction where the lowest bid wins, destroying margins. By focusing on individual homeowners, the business can control its pricing, maintain higher margins, and avoid a race to the bottom.

The investment opportunity in UK homebuilders isn't based on a prediction of major structural changes, like solving the housing undersupply. Instead, it's a straightforward cyclical play on demand recovering from a significant drop caused by interest rate shock, a pattern seen repeatedly in the industry.

The homebuilding business model has a counter-intuitive cash flow profile. During a downturn, cash flow turns positive as companies halt land acquisition and reduce construction spending. This frees up working capital and strengthens the balance sheet when it's most needed for survival.