AI's primary value in pre-buy research isn't just accelerating diligence on promising ideas. It's about rapidly surfacing deal-breakers—like misaligned management incentives or existential risks—allowing analysts to discard flawed theses much earlier in the process and focus their deep research time more effectively.

The discipline of writing down your thought process is crucial for decision analysis. AI now amplifies this by creating a searchable, analyzable record of your thinking over time, helping you identify blind spots and get objective feedback on your reasoning.

WCM avoids generic AI use cases. Instead, they've built a "research partner" AI model specifically tuned to codify and diagnose their core concepts of "moat trajectory" and "culture." This allows them to amplify their unique edge by systematically flagging changes across a vast universe of data, rather than just automating simple tasks.

The historical information asymmetry between professional and retail investors is gone. Tools like ChatGPT and Perplexity allow any individual to access and synthesize financial data, reports, and analysis at a level previously reserved for institutions, effectively leveling the playing field for stock picking.

Brian Armstrong uses an AI connected to all company data (Slack, G-Docs) as a C-suite coach. He asks it questions like "What should I be aware of?" or "What did I change my mind on most?" to surface hidden issues and get objective feedback, treating the AI as a mentor.

Advanced AI tools can model an organization's internal investment beliefs and processes. This allows investment committees to use the AI to "red team" proposals by prompting it to generate a memo with a negative stance or to re-evaluate a deal based on a new assumption, like a net-zero mandate.

Beyond automating data collection, investment firms can use AI to generate novel analytical frameworks. By asking AI to find new ways to plot and interpret data inputs, the team moves from rote data entry to higher-level analysis, using the technology as a creative and strategic partner.

AI tools like Gemini can be trained to act as a personal financial advisor, analyzing market trends, profit-and-loss statements, and managing investment portfolios directly within integrated tools like Google Sheets.

Firms that meticulously document the reasoning behind trading decisions are building a proprietary dataset for future AI agents. This intellectual property, capturing the firm's unique philosophy, will be invaluable for training AI that can truly understand and operate within its specific context, forming a powerful competitive advantage.