Instead of writing prompts from scratch, upload visual references (like a mood board) to ChatGPT. Ask it to describe the visual qualities and language of the images, then use that output as a detailed prompt for AI image generators to replicate the desired style.

Instead of relying on complex text prompts, use a curated mood board as a direct visual input. Generative models like Midjourney can interpret the aesthetic, color, and style from images more effectively than from descriptive words, acting as a powerful communication shortcut.

To generate more aesthetic and less 'uncanny' images, include specific camera, lens, and film stock metadata in prompts (e.g., 'Leica, 50mm f1.2, Kodak Tri-X'). This acts as a filter, forcing the model to reference its training data associated with professional photography, yielding higher-quality results.

Instead of random prompting, break down any desired photo into its fundamental components like shot type, lighting, camera, and lens. Controlling these variables gives you precise, repeatable results and makes iteration faster, as you know exactly which element to adjust.

Standard prompts for creative tasks often yield generic, 'AI slop' results. To achieve exceptional design or copy, use hyperbolic, aspirational language like 'make it look like I spent a million dollars on design.' This 'desperate prompting' pushes the model beyond its default, mediocre state to produce higher-quality, unique work.

To get consistent results from AI, use the "3 C's" framework: Clarity (the AI's role and your goal), Context (the bigger business picture), and Cues (supporting documents like brand guides). Most users fail by not providing enough cues.

Using adjectives like 'elite' (e.g., 'You are an elite photographer') isn't about flattery. It's a keyword that signals to the AI to operate within the higher-quality, expert-level subset of its training data, which is associated with those words, leading to better-quality output.

Instead of manually crafting complex instructions, first iterate with an AI until you achieve the perfect output. Then, provide that output back to the AI and ask it to write the 'system prompt' that would have generated it. This reverse-engineering process creates reusable, high-quality instructions for consistent results.

To get superior results from image generators like Midjourney, structure prompts around three core elements: the subject (what it is), the setting (where it is, including lighting), and the style. Defining style with technical photographic terms yields better outcomes than using simple adjectives.