Avoid writing long, paragraph-style prompts from the start as they are difficult to troubleshoot. Instead, begin with a condensed, 'boiled down' prompt containing only core elements. This establishes a working baseline, making it easier to iterate and add details incrementally.

Once you've identified the core components of an image, structure them into a repeatable formula. This template allows anyone on your team, even non-designers, to generate consistent, on-brand assets by simply filling in the blanks, effectively turning prompting into a scalable system.

Instead of spending time trying to craft the perfect prompt from scratch, provide a basic one and then ask the AI a simple follow-up: "What do you need from me to improve this prompt?" The AI will then list the specific context and details it requires, turning prompt engineering into a simple Q&A session.

To generate more aesthetic and less 'uncanny' images, include specific camera, lens, and film stock metadata in prompts (e.g., 'Leica, 50mm f1.2, Kodak Tri-X'). This acts as a filter, forcing the model to reference its training data associated with professional photography, yielding higher-quality results.

Interacting with AI image generators forces you to learn the technical language of a new domain. To control outputs, you must understand concepts like focal length and lighting (e.g., 'bokeh'). This creates an immediate feedback loop, accelerating skill acquisition far faster than traditional methods.

Achieve higher-quality results by using an AI to first generate an outline or plan. Then, refine that plan with follow-up prompts before asking for the final execution. This course-corrects early and avoids wasted time on flawed one-shot outputs, ultimately saving time.

To get superior results from image generators like Midjourney, structure prompts around three core elements: the subject (what it is), the setting (where it is, including lighting), and the style. Defining style with technical photographic terms yields better outcomes than using simple adjectives.

The most creative use of AI isn't a single-shot generation. It's a continuous feedback loop. Designers should treat AI outputs as intermediate "throughputs"—artifacts to be edited in traditional tools and then fed back into the AI model as new inputs. This iterative remixing process is where happy accidents and true innovation occur.

Avoid the "slot machine" approach of direct text-to-video. Instead, use image generation tools that offer multiple variations for each prompt. This allows you to conversationally refine scenes, select the best camera angles, and build out a shot sequence before moving to the animation phase.