Instead of general analysis, feed your AI a defined customer persona (e.g., "Growth Gabby") and ask it to evaluate a competitor's website copy from that specific perspective. This uncovers messaging weaknesses that directly relate to your target audience's concerns, like complexity or pricing.
Related Insights
Go beyond simple prompts. Gather raw data—comments from your social media, competitor book reviews, and podcast feedback—and feed it all into ChatGPT. Then, ask it to synthesize this data into a detailed avatar guide, identify market gaps, and suggest opportunities for your offer.
Instead of imitating successful competitors' tactics, deconstruct them to understand the underlying psychological principle (e.g., scarcity, social proof). This allows for authentic adaptation to your specific context, avoiding the high risk of failure from blind copying which ignores differences in brand and audience.
To create resonant content, move beyond guessing customer problems. Analyze transcripts of past sales calls with an AI tool to identify recurring pain points, common questions, and the exact language your audience uses to describe their challenges.
Marketers can leverage AI browsers to automate competitive research. By opening tabs for multiple competitors, you can prompt the AI to instantly analyze and synthesize their pricing models, lead capture methods, and go-to-market strategies, replacing hours of manual work.
Instead of asking AI to generate generic blog posts, use it for strategic ideation. Prompt ChatGPT with a detailed description of your ideal client and their transformation, then ask it to list their top 25 problems or questions. This provides a roadmap for creating highly relevant, problem-solving content.
Unlike training a human, feeding an AI SDR historical 'good' emails can limit its effectiveness. The better approach is to train it on core personas and ways to add value, allowing the AI to use its ability to scrape vast, real-time data for hyper-personalization.
AI-powered browsers can instantly open tabs for all your competitors and then analyze their sites based on your prompts. Ask them to compare pricing pages, identify email collection methods, or summarize go-to-market strategies to quickly gather competitive intelligence.
A powerful AI workflow can collapse the time between market insight and execution. The speaker screenshots a competitor's site, uses AI to identify a weakness ("complexity"), then immediately prompts the AI to build an email campaign that highlights their product's counter-strength ("ease of use"), turning analysis into action in minutes.
When you're not a subject matter expert in the audience you're selling to (e.g., marketers selling to developers), the most effective strategy is to rely heavily on your customers. Use qualitative interviews to deeply understand their world, which provides the authentic language and positioning needed for your messaging and campaigns.
Don't shy away from competitors. A powerful customer discovery tactic is to present competing solutions directly to prospects and ask them specifically what they dislike or what's missing. This method surfaces critical product gaps and unmet needs you can build your solution around.
