Copywriter Alex Cattoni applies basic economics to AI content: as a tool becomes more available, its output becomes less valuable. This flood of generic, AI-generated content creates a market premium for unique, human-driven creativity and critical thinking, which are now comparatively scarcer.

When every company has access to the same powerful AI tools, the competitive advantage is no longer budget or technology. The real differentiator becomes human taste, judgment, and the ability to apply a unique point of view to guide the AI, separating average, generic output from exceptional work.

As AI commoditizes execution and intellectual labor, the only remaining scarce human skill will be judgment: the wisdom to know what to build, why, and for whom. This shifts economic value from effort and hard work to discernment and taste.

When AI can generate code and designs endlessly, creating "AI slop," the critical human contribution becomes judgment. The key challenge shifts from *building* to *deciding what to build* and evaluating the output's quality and security. The question is no longer "can we build it?" but "should we build it?"

With code becoming cheaper and faster to write thanks to AI, the critical differentiator is no longer the ability to build, but the judgment and taste to decide what is worth building among countless user requests and possibilities.

While AI lowers the barrier to content creation for everyone, it simultaneously increases the value of uniquely human contributions. As AI-generated content becomes commoditized, attributes like lived experience, distinct perspective, and true originality will become the key differentiators for creators.

The internet leveled the playing field by making information accessible. AI will do the same for intelligence, making expertise a commodity. The new human differentiator will be the creativity and ability to define and solve novel, previously un-articulable problems.

AI requires a "Human Sandwich" workflow, with a human framing the task and evaluating the output. Since AI generates competence based on past data, it floods the market with "good enough" work. This paradoxically increases the demand for high-level human experts who can provide the differentiation and value that AI cannot.

As AI makes it incredibly easy to build products, the market will be flooded with options. The critical, differentiating skill will no longer be technical execution but human judgment: deciding *what* should exist, which features matter, and the right distribution strategy. Synthesizing these elements is where future value lies.