Scott Galloway reframes the modern 'incel' identity not as a unique crisis but as a historical norm. For most of history, men had to actively 'level up'—acquiring skills, resources, and desirable traits—to become viable partners. Viewing this as a necessary challenge to overcome, rather than a fixed state of victimhood, is crucial.

Historically, cultures used rituals to push men beyond natural laziness. Today's anti-masculine narratives dismantle these social incentives, allowing many men to withdraw and not strive for traditional ideals of productivity and courage.

Male sexual urges are a powerful, natural force. Rather than viewing them as problematic, they should be framed as a core motivator. Women naturally set a high standard for sexual access, creating a dynamic where men must improve themselves—building character, discipline, and value—to become worthy partners.

The fundamental male desire to increase value in the sexual marketplace is a core driver for self-improvement, ambition, and societal contribution. Men who voluntarily opt out of this system remove a primary incentive for personal growth, leading to unpredictable social outcomes.

Instead of being suppressed, male horniness should be celebrated as a primary driver for 'leveling up' in life. The desire for partnership encourages men to improve their fitness, career, and social skills. The rise of porn and platforms like OnlyFans subverts this natural incentive, contributing to a crisis of inaction and loneliness.

For some men, adopting an 'incel' identity provides social benefits like fraternity, a shared enemy, and a victimhood narrative. These comforts can be more appealing than facing the anxiety, rejection, and potential failure of the real-world mating market.

The term 'incel' (involuntary celibate) is often a misnomer. Many struggling young men are 'V-cells' (voluntary celibates) because they opt for victimhood and inaction over the self-improvement required to build relationships. Their situation is presented as a result of choices, not an inescapable fate.

For those entrenched in a victim identity like incels, a sliver of hope is more terrifying than none. Hopelessness absolves them of the need to try and risk failure, whereas hope introduces the anxiety of effort and potential rejection.

The 'incel' (involuntarily celibate) label is a misnomer for a defeatist mindset. Men who give up on self-improvement and dating are making a choice, becoming 'voluntarily celibate.' Blaming external factors instead of taking personal responsibility ('leveling up') is the root cause of their lack of success.