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General Compute is building its cloud service by intentionally avoiding NVIDIA GPUs. It believes NVIDIA is optimized for low-cost, slow token generation. Instead, it uses ASICs from companies like SambaNova to target the nascent market for high-speed inference (1000+ tokens/sec).
A new category of "NeoCloud" or "AI-native cloud" is rising, focusing specifically on AI training and inference. Unlike general-purpose clouds like AWS, these platforms are GPU-first, catering to massive AI workloads and addressing the GPU scarcity and different workload patterns found in hyperscalers.
Emerging cloud providers (“NeoClouds”) are sticking exclusively with NVIDIA, despite alternatives from AMD. The perceived performance risk is too high, as customers demand state-of-the-art inference speed and providers can't risk a multi-billion dollar investment on a non-NVIDIA stack that might offer lower throughput.
SambaNova avoids direct, broad competition with Nvidia by differentiating itself in "premium inference." This niche focuses on enterprise use cases where ultra-low latency and high performance are critical, such as rapid agent-to-agent communication, creating a defensible market for its specialized hardware.
Despite its high valuation post-IPO, AI chipmaker Cerebras's long-term strategy focuses on inference, not just training. The bet is that inference will become a much larger segment of the AI compute market. By developing chips specifically optimized for this task, Cerebras aims to take significant market share from NVIDIA.
SambaNova's architecture is optimized for inference by treating it as a data movement challenge rather than a raw compute problem. By designing for efficient data flow and communication between memory and compute units, they achieve 5-10x performance improvements over traditional GPUs.
While NVIDIA dominates the AI chip market, tech giants like Meta and Google are developing custom silicon (ASICs). As the market matures and workloads segment, these highly optimized, cost-effective chips could erode NVIDIA's market share for tasks that don't require cutting-edge general-purpose GPUs.
When all cloud providers offer the same NVIDIA hardware, they are forced to compete on price, eroding margins. By integrating specialized hardware like SambaNova's, they can offer premium, differentiated services—such as faster inference on larger models—allowing them to charge more and improve overall business economics.
A new category of cloud providers, "NeoClouds," are built specifically for high-performance GPU workloads. Unlike traditional clouds like AWS, which were retrofitted from a CPU-centric architecture, NeoClouds offer superior performance for AI tasks by design and through direct collaboration with hardware vendors like NVIDIA.
The AI hardware market is splitting into two distinct segments: training and inference. While NVIDIA dominates training, the larger, long-term opportunity lies in inference. This is creating a market for specialized, memory-optimized chips from companies like Cerebras and Grok designed for running models efficiently.
While NVIDIA currently holds a stranglehold on AI compute, this dominance won't sustain. The industry will move towards specialization, with new architectures and ASICs designed for specific tasks like inference (e.g., Cerebras) or with neural network weights baked in. This will fragment the market.