Early users using Simple AI for prank calls was a powerful, unexpected signal. This behavior vividly demonstrated the voice AI's stunning realism, which became the core value proposition that attracted their first B2B customers.
In a crowded space like voice AI, pitches sound generic. The founder of April found that investors who converted were those who used the product before the first meeting. The direct experience of a working product bypassed skepticism and made fundraising calls short and successful.
People are wary when AI replaces or pretends to be human. However, when AI is used for something obviously non-human and fun, like AI dogs hosting a podcast, it's embraced. This strategy led to significant user growth for the "Dog Pack" app, showing that absurdity can be a feature, not a bug.
Many voice AI products fail by tackling too broad a problem. April's success came from focusing intensely on a limited set of high-value use cases (email, calendar), which allowed them to build a product that "just works" and feels human-like, driving retention.
Simple AI's success highlights a key AI advantage in sales. Unlike human agents who may feel uncomfortable, forget, or get discouraged by rejection, the AI consistently and politely pursues upsells, leading to significantly higher revenue potential.
While the industry obsesses over automating inbound support calls to businesses, the real disruptive opportunity may be on the consumer side: personal AI assistants that make calls on a user's behalf. This flips the script, creating a race to aggregate consumer demand and interact with businesses.
While most focus on human-to-computer interactions, Crisp.ai's founder argues that significant unsolved challenges and opportunities exist in using AI to improve human-to-human communication. This includes real-time enhancements like making a speaker's audio sound studio-quality with a single click, which directly boosts conversation productivity.
A common objection to voice AI is its robotic nature. However, current tools can clone voices, replicate human intonation, cadence, and even use slang. The speaker claims that 97% of people outside the AI industry cannot tell the difference, making it a viable front-line tool for customer interaction.
AI voice isn't just about cost savings. The technology has improved so much that it often provides a better customer experience (NPS) than human agents. This dual benefit of high ROI and improved experience means customers are eagerly adopting these solutions, creating a powerful market pull for founders.
Position AI voice not as the primary customer contact but as a superior alternative to missed calls and voicemails. This reframes the choice from "human vs. robot" to "instant AI response vs. a lost lead," making the value proposition clear and overcoming fears of impersonal service.
Despite the focus on text interfaces, voice is the most effective entry point for AI into the enterprise. Because every company already has voice-based workflows (phone calls), AI voice agents can be inserted seamlessly to automate tasks. This use case is scaling faster than passive "scribe" tools.