AI won't replace designers because it lacks taste and subjective opinion. Instead, as AI gets better at generating highly opinionated (though not perfect) designs, it will serve as a powerful exploration tool. This plants more flags in the option space, allowing human designers to react, curate, and push the most promising directions further, amplifying their strategic role.

Standard AI coding tools force a linear A-to-B iteration process, which stifles the divergent thinking essential for design exploration. Tools with a 'canvas' feature allow designers to visualize, track, and branch off multiple design paths simultaneously, better mirroring the creative process.

Figma CEO Dylan Field predicts we will look back at current text prompting for AI as a primitive, command-line interface, similar to MS-DOS. The next major opportunity is to create intuitive, use-case-specific interfaces—like a compass for AI's latent space—that allow for more precise control beyond text.

AI's primary impact on design isn't just making it accessible. For experts, it's a tool to rapidly explore a vast space of creative possibilities. This allows them to sample far more options and apply their taste and intentionality to a much broader canvas than was previously possible.

Current text-based prompting for AI is a primitive, temporary phase, similar to MS-DOS. The future lies in more intuitive, constrained, and creative interfaces that allow for richer, more visual exploration of a model's latent space, moving beyond just natural language.

AI coding agents enable "vibe coding," where non-engineers like designers can build functional prototypes without deep technical expertise. This accelerates iteration by allowing designers to translate ideas directly into interactive surfaces for testing.

AI and cataloging tools have compressed the competitive research phase from days to minutes. This frees designers from tactical UI comparison and empowers them to focus on higher-level strategic work: crafting product narrative and system architecture, a role previously reserved for senior leadership.

For creative work like design, AI's true value isn't just accelerating tasks. It's enabling designers to explore a much wider option space, test more possibilities, and apply more craft to the final choice. Since design is non-deterministic, AI serves creative exploration more than simple speed.

With AI tools like Gemini 3.0 democratizing execution, the ability to generate unique, scroll-stopping ideas and provide strong design references becomes the key differentiator. Good taste and a clear vision now matter more than the technical ability to implement a design from scratch.