Stop spending money to test ads. Instead, publish a high volume of organic social content and identify what naturally gains traction. Then, convert only those proven, high-performing pieces into paid ads. This model dramatically lowers customer acquisition costs by ensuring ad spend only scales winners.

Posting content just for the sake of it is counterproductive. Low-quality, non-engaging content actively harms your reach by signaling to social media algorithms that users are not interested in your brand. This suppresses visibility for all future posts. It's better to post less frequently with higher quality.

Stop planning creative and media buys simultaneously. Instead, post creative organically first. Then, exclusively allocate media spend to amplify the content that has already demonstrated strong consumer engagement, forcing creative to be effective on its own merit before receiving paid support.

In the current "interest media" era, social platforms act as a free testing ground. Post content organically, identify what performs best with the algorithm, and only then invest media dollars to amplify those proven winners, eliminating expensive guesswork.

Don't waste money testing ad creative from scratch. First, post content organically across platforms. When a piece performs exceptionally well, use that as a clear signal to put paid advertising spend behind it. The algorithm and audience have already validated its appeal, de-risking your ad budget.

Simply swapping headlines or colors on the same image is now penalized with higher CPMs. The Andromeda algorithm demands a wide variety of creative formats (static images, UGC, carousels, memes) and angles (pain points, testimonials, curiosity), viewing minor iterations as a single, less valuable creative piece.

With Meta's Andromeda algorithm automating audience targeting, the primary reason for poor ad performance is no longer incorrect targeting settings. Wasted money is now almost exclusively a result of insufficient or non-diverse creative, making creative strategy the most critical component of a successful campaign.

In the past, Facebook ads were so underpriced that even mediocre creative could generate a positive ROAS through sheer volume. As platform costs have risen, that financial arbitrage opportunity has disappeared, forcing marketers to rely on high-quality creative as the primary driver of performance.

In mature ad markets, creative quality is the biggest variable for success, not media spend. High-performing companies now shift budget away from platforms like Meta and Google and reinvest it into producing more content. This superior creative makes the remaining, smaller media spend far more effective.