Instead of a generic company page, create social media accounts centered around a specific topic your audience cares about (e.g., a 'GrowthTactics' page for a growth agency). This strategy attracts a highly engaged, niche following by providing direct value, making it easier to convert them into customers later.

Algorithms struggle with accounts that have changed topics over time. Starting a new, niche-focused account allows the algorithm to quickly identify your audience, leading to faster discovery than an old account with a confused history.

Instead of one central handle, create multiple accounts focused on specific topics (e.g., "@LizInBaskingRidge" or "@GaryVeeTheJetsFan"). This allows for hyper-targeted content that can capture niche audiences within the "interest media" landscape, dramatically increasing potential reach.

Instead of centralizing all content on one brand account, ClickUp creates an ecosystem of pages like "ClickUp Comedy" and "ClickUp Memes." These niche accounts build their own dedicated audiences and can grow faster than the main brand page, creating multiple entry points into the ClickUp universe.

The algorithmic shift from social graphs (followers) to interest graphs means a single high-quality post from a new account can outperform one from a massive account. Creative merit, not existing audience size, is the primary driver of distribution on modern platforms.

Focus less on your main social handle and more on distributing content across numerous niche accounts. Modern algorithms prioritize user interests over follower graphs, meaning a clip on a new account with zero followers can go viral and build a business from scratch.

Social platforms have evolved from showing content from your network to showing content based on user interests. This "interest media" model means a single high-quality post from a new account with zero followers can outperform an established one, democratizing reach.

Instead of one general brand account, create multiple hyper-niche accounts focused on specific topics. In an 'interest media' world, a brand new, topic-specific account with zero followers can achieve massive organic reach on a relevant post, often outperforming a large, generalist account.

The old strategy of a single brand account across multiple platforms is obsolete. A more effective modern approach is to supplement the main account with numerous persona-driven accounts (human or AI-generated). This distributed model creates a more authentic presence and multiplies the chances of content going viral.