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  1. The GaryVee Audio Experience
  2. Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026
Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

The GaryVee Audio Experience · Feb 12, 2026

Social media is dead. Win in the new 'interest media' era with high-quality creative, authentic value, and unwavering patience.

Impatience Is a Symptom of Seeking External Validation Through Purchases

Professionals often rush for financial success not for security, but to buy status symbols to impress others. This deep-seated need for external validation is the core driver of the impatience that undermines long-term, sustainable growth.

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026 thumbnail

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

The GaryVee Audio Experience·7 days ago

Sell With Conviction by Providing Upstream Value, Not by Convincing Prospects

Instead of directly pitching your product, build genuine conviction by creating content that solves the underlying problems your customers face. For life insurance, teach financial literacy to help prospects afford it, creating a natural path to the sale.

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026 thumbnail

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

The GaryVee Audio Experience·7 days ago

Information Is a Commodity; Execution Is the Only Differentiator in the AI Era

With tools like ChatGPT providing instant answers, knowledge itself has become worthless. Success is now entirely dependent on the emotional intelligence skills required for execution: discipline, motivation, perspective, and mindset. Knowing what to do is useless without doing it.

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026 thumbnail

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

The GaryVee Audio Experience·7 days ago

Build an Empire by Reinvesting Profits, Not by Treating Your Business as a Job

Many entrepreneurs treat their businesses like personal jobs, extracting money to fund their lifestyle. To build a truly large company, you must view the business as the primary recipient of its own profits, consistently reinvesting them to fuel further growth.

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026 thumbnail

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

The GaryVee Audio Experience·7 days ago

Partial Commitment to a Strategy Is a Guaranteed Path to Failure

When pursuing a new initiative, like content creation, being "half-pregnant" is the worst position. You must either commit fully to see results or not commit at all. Being caught in the middle wastes resources and guarantees you'll get stuck with no results.

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026 thumbnail

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

The GaryVee Audio Experience·7 days ago

Your Marketing Content Is a Magnet; "Sizzle" Attracts Low-Quality Clients and Talent

The nature of your content and sales pitches directly determines the quality of clients and employees you attract. Projecting a superficial, lifestyle-focused brand brings in transactional people. To build a solid team and client base, communicate substantive, authentic values.

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026 thumbnail

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

The GaryVee Audio Experience·7 days ago

Ego Prevents Marketers From Adopting New Platforms Where They Must Start at Zero

Many established professionals avoid new, high-potential platforms because they're unwilling to abandon their existing follower counts and start from scratch. This lack of humility to be a beginner again is a huge, self-imposed disadvantage and strategic blind spot.

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026 thumbnail

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

The GaryVee Audio Experience·7 days ago

Your Follower Count Is Irrelevant; Quality Content Now Drives Reach on "Interest Media"

The algorithmic shift from social graphs (followers) to interest graphs means a single high-quality post from a new account can outperform one from a massive account. Creative merit, not existing audience size, is the primary driver of distribution on modern platforms.

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026 thumbnail

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

The GaryVee Audio Experience·7 days ago