To cut through the noise of AI-driven marketing, focus outreach on individuals who have engaged with influencer content in your niche. Their likes and comments act as a 'hand raise,' signaling a strong, pre-qualified interest in your domain, making them warmer leads than those found via demographic targeting.
To find contact information cost-effectively, chain multiple data enrichment services. Start with the cheapest, most accurate provider. For any leads not found, pass the remainder to a more expensive service. This tiered approach maximizes your find-rate while minimizing costs.
Never send cold email campaigns from your primary business domain. Use separate 'burner' domains for cold outreach, another set for marketing newsletters, and keep your main domain exclusively for business operations and transactional emails. This strategy protects your core domain's deliverability from being flagged as spam.
You don't need to track every creator in your space. According to the 80/20 principle, a handful of 'outlier' influencers attract the vast majority of engagement from your target audience. By focusing your monitoring agent on just 10-20 of these key accounts, you can efficiently source more than enough high-intent leads.
Your most valuable content ideas are trapped in internal conversations. Use an AI agent to query sales call transcripts (from Gong), Slack channels, and internal team interviews. This provides a source of authentic, human-generated insights that can be automatically repurposed into high-quality social media posts.
The traditional social media manager role is becoming obsolete. The future of the role involves building and managing fleets of AI agents that create and distribute content at scale across dozens or hundreds of accounts. This shifts the job from manual content creation to strategic system orchestration.
A marketing 'agent' is more than just automation. It's a system comprising three parts: the code to execute tasks, a thinking loop (LLM) to make decisions like qualifying a lead, and a live data stream (e.g., new social media engagements) to act upon. This trio performs a complete job-to-be-done.
Avoid paying LLM providers for every repetitive marketing action. Instead, use the LLM once to generate the code that performs the task. This one-time development cost allows the software to run on cheap compute, saving you from the recurring 'token tax' of constant API calls for simple tasks.
Instead of a generic company page, create social media accounts centered around a specific topic your audience cares about (e.g., a 'GrowthTactics' page for a growth agency). This strategy attracts a highly engaged, niche following by providing direct value, making it easier to convert them into customers later.