Instead of buying shares on the open market and potentially driving up the price, Wix executed its massive buyback via a Dutch auction. This method allows shareholders to name their selling price, enabling the company to find the lowest clearing price to fulfill its order.

Creating liquidity in private markets is not about better tech like blockchain. The core challenge is one of market structure: finding a buyer when everyone wants to sell. Without a mechanism to provide a capital backstop during liquidity shocks, technology alone cannot create a functional secondary market.

To capitalize on its deep discount to NAV, Exor employed a sophisticated reverse Dutch auction for share buybacks. This allowed the company to repurchase €1 billion in shares at the lowest prices offered by shareholders, maximizing value accretion.

For years, cash-rich tech giants buoyed markets by returning capital to investors via share buybacks. The current wave of capital-intensive IPOs and bond issuances reverses this trend. Tech firms are now absorbing investor cash instead of returning it, potentially draining market liquidity and creating downward pressure on stock prices.

Many UK companies maintain dividends due to a historical "dividend culture" driven by once-dominant income funds like Neil Woodford's. With those investors gone, the rationale has weakened, creating an opportunity for activists to push for more efficient capital allocation, such as share buybacks.

Since the 1990s, U.S. companies have returned more capital through stock buybacks than dividends. An investor focused solely on dividend yield is missing the larger part of the shareholder return story and cannot accurately assess a company's total capital allocation strategy.

Unlike other sectors, share buybacks are rare for REITs because management prioritizes maintaining low leverage to please debt rating agencies. When a conservative REIT does initiate a buyback, it's a strong signal that management believes the stock is significantly undervalued, as they are willing to risk a negative watch from those agencies.

Most buybacks fail, but Applovin's was a huge success. Instead of buying shares on the open market, they identified large, known sellers on their private cap table who needed liquidity. They used their capital to directly absorb this selling pressure, stabilizing the stock for new, long-term investors.

Companies termed "share cannibals" aggressively repurchase their own shares, especially when undervalued. This capital allocation strategy is often superior to dividends because it transfers value from sellers to long-term shareholders and acts as a high-return, low-risk investment in the company's own business.